Blog / Digital Marketing and Strategy Topics  

Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It’s impossible to win without knowing what you’re up against. And in today’s always-on, on-demand age, the race to get in front of our customers is especially vicious, making it Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

3 “Disruptors” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

Facebook Live: Defining Leads & Metrics of Success

October 24, 2016

If you had the chance to watch our recent chat on Facebook Live for business, thank you! If you weren’t able to catch it, we’ve dropped the video for you Read More

Meet 4 People-Lovers Who (Naturally) Became Social Media Gurus

October 18, 2016

While social media has evolved into a lucrative tool for businesses, the essence of social media remains quite simple. At its core, social media is social. It’s a haven for Read More

Tips for Being an Engaging Presenter on Facebook Live

October 04, 2016

So, you’ve figured out a schedule and you know why you want to be using live video, but… Read Also: Part 2–Defining the Right Schedule & Format for Your Facebook Read More

Defining the Right Schedule & Format for Your Facebook Live Marketing

September 28, 2016

The first thing many brands do when referring to Facebook Live is say, “yeah, we have an intern that does all that social stuff, we’re good.” Let’s clarify up front: live Read More

Campaigns & Customer Service: The Current State of Hospitality on Social Media

September 23, 2016

Here at Zoomph, we know how important data-driven insights are to your business. That’s why we’ve crafted Zindex, a social media index that provides you with a big-picture look at Read More

Should Your Brand Be on Facebook Live?

September 20, 2016

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had Read More