Blog / Digital Marketing and Strategy Topics  

Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

5 Tips for Reducing Your Instagram Stories Bounce Rate

September 17, 2018

It takes less than a second for users to skip your Instagram Stories. That hurts. Truth is, though there are 300 million Instagram users tuning into Stories every day, it Read More

Five Ways to Segment Your Next Email Campaign

July 20, 2018

One of the biggest keys to successful email campaigns is segmentation. Email segmentation involves the division of mail subscribers into smaller groups based on set criteria. Typically, segmentation is used Read More

How to Build the Right Audience for Your Ecommerce Store on Social Media

July 12, 2018

You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness Read More

Six of the Best Strategies to Ace Customer Engagement

June 01, 2018

No matter what field you work in, customer engagement is just as essential as lead acquisition. In fact, 68% of marketers today say that their companies compete on the basis Read More

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)

May 23, 2018

In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but Read More

Why is your brand failing at influencer marketing?

April 16, 2018

With the advent of digital marketing, influencer marketing has become the advertising medium of choice for marketers. An increasing number of marketers are now using influencer marketing, realizing its short-term Read More

13 Expert Tips for Creating a Successful Digital Contest

April 16, 2018

Digital contests and campaigns are popular channels for generating leads and increasing brand engagement. That said, there are countless ways to create campaigns, some much better than others. Our team Read More

From Cookies to People: An Introduction to People-Based Marketing

March 01, 2018

When cookies crumble and panels disappoint, consider people-based marketing. For decades, Nielsen ratings have been the dominant currency for buying and selling ads in the media space—a flawed methodology, according Read More

When does marketing get too personal?

February 20, 2018

In the pursuit of success, personalization is likely high on your list. It’s no secret that today’s consumers demand relevant, well-timed content from brands as a prelude to a strong Read More