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Digital Marketing & Strategy

Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions.

Meet 4 People-Lovers Who (Naturally) Became Social Media Gurus

October 18, 2016

While social media has evolved into a lucrative tool for businesses, the essence of social media remains quite simple. At its core, social media is social. It’s a haven for Read More

Tips for Being an Engaging Presenter on Facebook Live

October 04, 2016

So, you’ve figured out a schedule and you know why you want to be using live video, but… Read Also: Part 2–Defining the Right Schedule & Format for Your Facebook Read More

Defining the Right Schedule & Format for Your Facebook Live Marketing

September 28, 2016

The first thing many brands do when referring to Facebook Live is say, “yeah, we have an intern that does all that social stuff, we’re good.” Let’s clarify up front: live Read More

Campaigns & Customer Service: The Current State of Hospitality on Social Media

September 23, 2016

Here at Zoomph, we know how important data-driven insights are to your business. That’s why we’ve crafted Zindex, a social media index that provides you with a big-picture look at Read More

Should Your Brand Be on Facebook Live?

September 20, 2016

Since its inception, Facebook Live instantly caught my attention. The ability to become a live broadcaster at any moment of the day is truly a powerful tool. Previously, I had Read More

4 Social Media Entrepreneurs on How They Found Success

September 15, 2016

It’s often assumed that the most successful social media practitioners have long, distinguished pedigrees in the social space. But the eclectic list of “Why I Social” guests seems to suggest Read More

4 Trends and Takeaways from eduWeb Digital Summit

September 01, 2016

Like any profession, higher education faces a unique set of challenges. As the eduWeb team and I looked at the trends we saw in our own places of work—we were Read More

5 Tips for Today’s Sports Marketers and Digital Developers

August 05, 2016

A results-driven community in sports that discusses strategic initiatives across technology, marketing, digital, social, ticketing and sponsorship sales, and operations executives – oh yeah you know I’m talking about SEAT Read More

Two Ways that Fast Food Companies Are Winning on Social Media

July 11, 2016

The fast food industry has cropped up as a vocal bunch in the social media space. Some restaurants have earned success through expertly crafted social media campaigns, while others have Read More