Blog / From Irritation to Inspiration. Dove Men+Care integrates social media at NYRR Topics  

From Irritation to Inspiration. Dove Men+Care integrates social media at NYRR

Less than 48 hours until the start of The 2013 ING New York City Marathon, featuring the country’s most enthralled runners committed to running 26.2 miles. All those miles can do damage on skin. Thankfully, not only is Dove Men+Care helping men end skin irritation for good, they will be sponsoring 3 jumbo video screens with an integrated social experience of live streaming tweets and Instagrams.

Whether you’re running or watching, the event display is designed to enhance the race’s social media experience for all runners, volunteers and fans, and bring the excitement of the Marathon to life.

This activation could not have been accomplished without the brilliance and partnership between Edelman, VaynerMedia, the New York Road Runners and Zoomph to support Dove Men+Care as Zoomph’s interactive real-time Event Displays become a part of the social media experience at the 2013 ING New York City Marathon.

Although the action will be in New York City, no need to be there this weekend to get in on the fun. You can engage with the marathon’s conversations by simply Tweeting or Instagraming using the hashtag #EndIrritation and #INGNYCM. If you are there, be sure to support and engage with the devoted runners!

Topics:
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 33 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 62 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 163 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

5 Social Media Marketing Takeaways from the 2019 National Championship

January 08, 2019

The eyes of the sports world were on the Bay Area over the last week as Alabama & Clemson met for the fourth straight year in the College Football Playoff and for the third time… Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which platforms have garnered the most… Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments that stretches out over a… Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs ended in 2018 with the… Read More

All Posts