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Foursquare Gets Sneaky; People Freak The Heck Out.

Wow. If you’ve been anywhere on social media today, you’ve probably read some very choice reviews regarding Foursquare’s new update that tracks user movements, even when the app itself is closed. Swarm is here, and people are not happy.

Or aaaare they? (Imagine I said that in my most suspenseful voice.)

Though many Foursquare fans are making it clear that they are #NOTCOOL with losing their beloved check in features, the overall sentiment across the world is actually fairly neutral. Positive even.

Here’s what the data shows as the top 50 words related to this conversation:

 

foursquare word cloud

Obviously, words like Foursquare, Swarm, and New are being said the most. But we can learn a few things from this data:

1. International Conversation. Unfortunately, my uncultured self only speaks English, so I had to look up a few of these words. But what we can gather, is that the update has impacted conversation around the globe. (BTW: precisando means “need” in Portuguese, seguidores means “followers” in Spanish, and nuevo means “new” in Spanish.)

 

Here’s the full map, pinpointing the largest hotspots of this conversation:

Foursquare geo

 (Where you at, Canada??)

 

2. None of the most used terms were four letter words. Words like ‘surprisingly’, ‘revamped’, ‘new’ and ‘ultimate’, probably aren’t the negative sentiments you were expecting. Sure, some Tweets might be in the context of  “This revamped Foursquare is the ultimate in awful,” but the overall data doesn’t support that. Just look at our sentiment analysis of related Tweets and Instagram posts on this subject. The blue shows spikes in positive mentions, while the red indicates the span of negatives:

Foursquare sentiment

Ultimately, even though Foursquare killed its claim-to-fame, we can’t forget that it did evolve in some cool ways too. For example, its new UI now focuses more on learning what your likes and dislikes are to provide targeted recommendations. Different app, sure, but not necessarily worse.

 

What are your thoughts on the Foursquare update—an intrusion on privacy, or the perfect cultural explorer? Tell us in the comments, or Tweet us @Zoomph . 

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