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Fan Flashback: How Social Ran 2014’s TCS New York Marathon

Running and social communities, get amped! Registration is OFFICIALLY open for 2015’s TCS New York City Marathon!

This is especially exciting, as this past November’s marathon  showed the world what happens when digital meets live inspiration. So how did an event with over 55,000 runners, millions of spectators and over 90,000 Tweets and Instagrams become the most socially spectacular event of the season?

In a New York Road Runners (NYRR) video exclusive, we bring you the ideas behind the New York Marathon’s  live social media displays and brilliant gamification.

When you put the focus on connecting with people, amazing things happen. See for yourself:

 

Check out more feature clips from Zoomph Zoomph on Vimeo.

Inspired? Us Too.

Talk to us and learn how you can activate your social community!

Topics:
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Activation & Engagement
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News & Trends

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