Fan Flashback: How Geo Social Tech United All of New York CityMarch 26, 2015
We don’t need to tell you how expansive and distracting social media can be– on average 350,000 pieces of content are Tweeted each minute. The big question for content marketers and event planners is: how do we get our diverse audiences interested in the same conversation at the same time?
Many who have posed this question, might not be aware of a secret solution: social media analytics can actually be your best tool to streamline attention, by showing people the connections that your brand convo has already created.
This is called the Community Effect.
And it’s based on the idea of making your analytics public to audiences (rather than just behind-the-scenes for insight), to show exactly how many other people in the social group are already participating, and instill a sense of community bonding.
Skeptical? New York Road Runners (NYRR) used modern Geo Social Analytics to build their community effect around 2014’s TCS New York Marathon and the entire city of New York. They did it, and so can you.
See how NYRR inspired a single conversation across NYC and the world at large: