Blog / #FacebookDown – What’s a Brand to Do?

#FacebookDown – What’s a Brand to Do?

Take a deep breath, internet users. One of our biggest nightmares came true this morning: Facebook was down.

Although Facebook was back running smoothly by midday, the brief inability to log into the site caused quite a stir. And, while many joked by encouraging people to “go out and do something productive” during the outage, people weren’t having it. Instead, they took to other social sites, making #Facebookdown today’s trending topic.

But what was really intriguing were all the real-time advertising campaigns that exploded during today’s technical snafu. Capitalizing on the conversation, marketers from all types of companies and brands used the #Facebookdown topic to hawk books, alcohol, Red Bull, and even razors.

 

redbull FB

In perhaps the most clever (and slightly critical) example, Waterstones Books drew up an ad that looked exactly like the website’s iconic logo, but with the tagline “Read a book.”

Today’s outpouring of topical advertising illustrates that real-time marketing is no longer just a trend, but a necessity for brands that want to stay ahead of the social media influence game. By tying their brands into a popular topic of conversation, marketers can ensure their audience is already engaged—all that’s left to do is cunningly add their own message.

Despite the risks of composing a grandiose marketing strategy on-the-fly, real-time marketing is here to stay. Ironically enough, it has become so normal that it even takes advantage of the very website that has helped cultivate this lightning-paced culture. We’re sure that Facebook would understand.

Just don’t scare us like that again.

Image: Flickr

WP_Term Object ( [term_id] => 726 [name] => Community Management [slug] => community-management [term_group] => 0 [term_taxonomy_id] => 727 [taxonomy] => roles [description] => A thought hub for community managers seeking ways to enrich their communities, and enter new ones, via real-time social analytics. [parent] => 0 [count] => 28 [filter] => raw )
Community Management
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 175 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

NBA Draft’s Top Picks on Social

June 21, 2019

The annual NBA Draft is a big night on many levels for players, teams, and fans alike. One “place” where all three of these link together is the world of social media. During this year’s… Read More

Measuring the Social Drive During The 2019 US Open

June 17, 2019

At the site of one of the most storied courses in the United States, Gary Woodland finished the weekend at -13 and champion of the 2019 US Open. As one of the four majors on… Read More

NBA Finals On Social

June 14, 2019

NBA Twitter has helped the NBA Finals become one of the biggest sports events on social media of the year. Millions tuned in over the last week to watch as the NBA Finals and social… Read More

NHL Stanley Cup Finals on Social

June 13, 2019

Capping off the 2018-19 NHL season with a thrilling seven-game series, millions tuned in over the last two weeks to watch the NHL Stanley Cup Finals. Knowing it’d make an impact on social, we tracked … Read More

All Posts