Blog / Everything You Need to Know to Give your Next Influencer Marketing Campaign a BOOST Topics  

Everything You Need to Know to Give your Next Influencer Marketing Campaign a BOOST

Gone are the days when brands targeted the mass and tried convincing a large chunk of people (with varied interests and engagement levels) to buy their product / service. The mass marketing strategy is a relic of some bygone era. With so much action happening on social media every single day, there is an increasing demand for a brand to know exactly WHO they should be talking to in order to get the maximum ROI for their marketing dollars.

Enter – ZPoints™. A simple and effective way of determining influential people surrounding your brand. So, who are ‘influencers’ really? Well, influencers are people characterized as a community of social media trendsetters who know the ins and outs of their topic of interest. They are people who are writing, socializing, and sharing content about topics that are relevant to YOUR business. Think of them as a mutual friend connecting you and your target audience. As Jay Baer rightly puts it –

“True influence drives action, and not just awareness.”

Not convinced?

Here are some statistics:

  • 70% of marketers plan to increase their spend on social advertising, and another 70% plan to increase their dollars on “organic social” (Adweek)
  • 74% of consumers identify Word of Mouth (WOM) as a key influencer in their purchasing decisions. (Ogilvy/Google/TNS)

Okay, how do I go about getting these influencers to talk about my brand?

Once you have identified your “influencers” (tip – ZPoints™. makes this SUPER easy for you!) start building a relationship with them, pretty much the same way you do with your friends –

  • Get to know them better and gain their trust (engaging with them on social is a great first step!)
  • Make sure you highlight their contributions through your own media channels – social media, event displays, twitter widgets for your website, and guest blogs  to recognize them as experts of your product / service.
  • Show them appreciation. Just like building a friendship, tell them you appreciate them will go a long way
  • And, while you are doing this, chances are that they would have already started talking about you through their social channels.

And, like every relationship – this one too, needs some TLC. You can do this by giving your influencers access to “first-to-know” information about your product, exclusive event passes for a chance to ‘interact’ with the brand, or coverage in one of your social channels.

Depending on your marketing budget, you may be able to rope in a celebrity or a popular person on any of the social networks (read: the Don Draper’s of social media!)

Here’s an example of how Coco-Cola leverages some popular Vine-ers (popular people on the social network Vine) to engage its audiences – especially millennials. To give an example, here’s Cody Johns a 24-year old Florida native urging people to #ShareACoke. This vine gave Coca-Cola’s social presence an instant boost! Clearly, the company got their audience as well as the messaging right! Now, doesn’t that sound like a marketers DREAM?

What’s in it for me?

As you can see influencers can prove extremely crucial in letting you break through the clutter of flooded inboxes and feeds carrying an overload of advertised content. It provides your brand the ability to target niche audiences and tap into new markets and consumers.

A big WIN for you as a marketer!

Closer home, here is a look at how some brands have successfully leveraged ZPoints™.  to reach influencers and widen the reach of their campaigns:

Some Examples:

Cloudera Fed

Cloudera Federal Forum an event run by Gov Exec used ZPoints™ to create an influencer leader board and showcase the most popular (read: influential) tweets on the big screen at the event. The more an ‘influencer’ saw his tweets come up, the more he participated bringing up the engagement numbers of the event!

Cloudera Fed example

Here’s another one from the NYC TCS Marathon where ZPoints™ were used to:

  • Showcase tweets and Instagram posts by influencers
  • Geo-locate the data based on the locations from where the updates were coming from

TCS NYC Marathon exmaple 1

Inspired to launch an influencer marketing campaign? Dive right in and let ZPoints™ show you the way!

Also don’t forget to sign up for the #FreeForever Zoomph trial to get a head start into some useful insights and analytics for your brand.

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 90 [filter] => raw )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 46 [filter] => raw )
How-to

Subscribe to Zoomph's Newsletter

Big Changes Coming to Instagram Hashtag Search on Zoomph (Updated)

December 10, 2018

Editor's note: This blog was initially published on November 28, 2018. It has since been updated to include screenshots and more detailed instructions on how to use Zoomph's newest Instagram features. Twenty-eighteen has been a… Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all different colors and styles. Over… Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow through unique camera angles, mic'd… Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with expert-driven publicity. The below infographic… Read More

All Posts