Blog / EVENT WATCH: Red Sox Foundation Blends Tech & Tradition

EVENT WATCH: Red Sox Foundation Blends Tech & Tradition

Are you part of Red Sox Nation? If you’re like the other diehard fans of the 2013 World Series Champions, you’ve probably noticed something a little different about the team’s official charity website, redsoxfoundation.org. Making extraordinary leaps with social media, the Red Sox Foundation has pushed the modern envelope and embedded real-time social media fan content into their homepage!

This content is placed in what we call a Social Hub, and is just one way that the foundation is promoting their annual Red Sox Welcome Home Dinner (taking place tonight after the game). As one of the most successful charity organizations in all of Major League Baseball, the Red Sox Foundation will be hosting the event at the iconic House of Blues in downtown Boston.

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So why have we stamped our EVENT WATCH seal of approval on this year’s Welcome Home Party? It’s not just because the event sounds—well—amazing (plans this year will feature both Red Sox players and coaches cutting loose and enacting slapstick performances). No, it’s because the Red Sox Foundation is stepping up to the social plate, engaging fans with live-streaming Zoomph Twitter Walls and Event Displays. This means that any and every fan can Tweet, post pictures, and add to the conversation taking place live at tonight’s Welcome Home Dinner!

As a team with an almost unparalleled history, the Red Sox Foundation does a fantastic job of blending tradition with modern technology to excite every demographic of fans. And at the end of it all, the Foundation is also raising awareness for positive community change—demonstrating that brand awareness, fan engagement, and philanthropy can all be done in today’s digital age.

With Red Sox players themselves attending tonight’s party, we can only imagine how many great Tweets and Instagrams will be posted throughout the night. So make sure to use #WelcomeHome2014 tonight, and be on the next page of Major League Baseball history!

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Events Management
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Activation & Engagement

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