Blog / Elections 2016 Social Media Update: Ted Jumps into Second Place

Elections 2016 Social Media Update: Ted Jumps into Second Place

For the first time since we started monitoring social media conversations about each candidate, Ted Cruz has jumped to second place. His performance in the #GOPDebate helped increase his social buzz by +71% versus the prior week, and +39% versus his 28-day average. Activity around Donald Trump and Marco Rubio increased considerably too, while Ben Carson and Jeb Bush saw decreases of -1% and -12% compared to their 28-day average.

Read Also: Iowa Caucus—Can Social Media Analytics Predict Who Will Win?

For the last three week’s we’ve seen a breakaway pack of five that includes Trump, Cruz, Carson, Rubio, and Bush. If this remains consistent, should the next prime-time debate be limited to these candidates?

 

Republican presidential candidate social media popularity

 
We also track a social influence score via our contextual proprietary algorithm ZPoints®. Unlike other scores, we measure social media activity and engagement connected to specific topics of conversation. When we look at this measure, conversations about Cruz are more influential as they gain +4% versus his 10% share in raw activity. Most of this gain is taken directly from Trump. Cruz’s audience is more passionate and engaged than other candidates’.

If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

How Sports are Turning to Digital During the COVID-19 Pandemic

March 31, 2020

We are currently living in a state of being that was unexpected heading into 2020. Just a month ago, we had NBA and NHL games, the XFL just launching, all eyes shifting to the beginning… Read More

What Social Metrics Do Sponsors Care About in 2020?

March 16, 2020

Social media is a vast place. Different platforms, different forms of content, lending its way for new discovery endlessly. But what becomes even more important in business is tracking and measuring the content. From likes… Read More

COVID-19’s Effect On Sports and How It Could Change Sponsorships

March 11, 2020

The sports world is facing a new challenge that no team or sponsor had probably ever anticipated when contracts were signed: COVID-19, or Novel Coronavirus. In Italy, the epicenter of the European COVID-19 outbreak, all… Read More

Fan Driven Partnerships – How to Use Audience Analytics to Drive Sponsorship Strategy

March 02, 2020

When it comes to sports sponsorships, there’s nothing worse than a sponsor that completely doesn’t fit. Whether it’s an activation that falls flat or a partner all together that just doesn’t align with fan interests.… Read More

All Posts