Blog / Elections 2016 Social Media Update: Ted Jumps into Second Place

Elections 2016 Social Media Update: Ted Jumps into Second Place

For the first time since we started monitoring social media conversations about each candidate, Ted Cruz has jumped to second place. His performance in the #GOPDebate helped increase his social buzz by +71% versus the prior week, and +39% versus his 28-day average. Activity around Donald Trump and Marco Rubio increased considerably too, while Ben Carson and Jeb Bush saw decreases of -1% and -12% compared to their 28-day average.

Read Also: Iowa Caucus—Can Social Media Analytics Predict Who Will Win?

For the last three week’s we’ve seen a breakaway pack of five that includes Trump, Cruz, Carson, Rubio, and Bush. If this remains consistent, should the next prime-time debate be limited to these candidates?

 

Republican presidential candidate social media popularity

 
We also track a social influence score via our contextual proprietary algorithm ZPoints®. Unlike other scores, we measure social media activity and engagement connected to specific topics of conversation. When we look at this measure, conversations about Cruz are more influential as they gain +4% versus his 10% share in raw activity. Most of this gain is taken directly from Trump. Cruz’s audience is more passionate and engaged than other candidates’.

If you’re interested in seeing more election data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 59 [filter] => raw )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 174 [filter] => raw )
News & Trends

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Non-Endemic Brands In Esports: How Riot Games Helped Push Three Companies Over The Top In Sponsorship Marketing 

November 11, 2019

Pushing your marketing efforts into a new frontier, especially in a sponsorship effort, it can be intimidating and might not see the most success if you don’t know the audience. This can be especially true in… Read More

UFC Sponsorship Value and Social Analysis from UFC 244

November 06, 2019

UFC 244 took place last weekend, which included matchups of some of the league's top fighters. We wanted to understand which fighters matchups and audiences made up the conversation on social, and how much social… Read More

How Two NHL Teams Have Gone the Non-traditional Route To Grow Fan Engagement

November 01, 2019

Who are the most talked about guys in the NHL, on Twitter? I’ll give you a hint; it’s not Alex Ovechkin, nor Sidney Crosby. One embraces the word “ugly.” The other is probably the cutest thing… Read More

MLB Sponsors and Brands Hit It Out of the Park in the 2019 World Series

October 31, 2019

While they found themselves down, they never folded. From starting the season 19-31 to late-inning magic in the National League Wild Card game, it’s hard to say they weren’t a team of destiny, but nonetheless,… Read More

All Posts