Blog / Elections 2016 Social Media Stats: Year-End Summary

Elections 2016 Social Media Stats: Year-End Summary

It has been an interesting campaign to watch, to say the least. Between Donald Trump’s announcement at his Trump Tower, to Carly Fiorina’s rise in the kiddie table debates, to Mike Huckabee’s support of Kim Davis, to Hillary Clinton’s 10-hour testimony about Benghazi, to Trump’s appearance on SNL, to Ted Cruz’s surge to 2nd place—it has been unlike anything we’ve seen before.

More than ever, people have taken to social media to voice their support, opposition, and to make fun of the many things that have happened.

All the while, we’ve been monitoring social media reactions and have captured nearly 40,000,000 mentions of each candidates across Twitter, Facebook, Instagram, and Google+. We’ve benchmarked and analyzed data each week to gain insights in the ebbs and flows of the campaign. It should be no surprise to anybody that Trump came out on top each and every week.

Here’s a snapshot that shows the volume of social activity around each candidate starting from August 1 through December 27.
 

Elections 2016 social media year-end summary

 
There should be a lot of fireworks in the new year as the candidates march on towards the primaries that start on February 1. In our last local report, social media data pulled from Iowa and New Hampshire showed the closest races among the republican nominees. It’ll be fascinating to see if Cruz can further close the gap, or if another candidate can dethrone Trump’s dominance on social media.
 

Social media popularity of republican nominees in Iowa and New Hampshire

 
More to come soon. Happy New Year!
 

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