Blog / Elections 2016: An Emoji is Worth a Thousand Words

Elections 2016: An Emoji is Worth a Thousand Words

We’ve been monitoring social media buzz connected to the 2016 presidential elections since August, and have sliced and diced data every which way. We’ve seen a strong correlation between social media stats and polls. But in today’s on-demand world an emoji quickly conveys feelings. Heck, you can even order a pizza using an emoji!

So, what are the most popular emojis being used when people talk about candidates?

Using our advanced social media analytics, we’re able to track and analyze emoji usage for each candidate. The graphic below shows the top five emojis used for four leading candidates from October 31 to November 23.

While the Trump Train leads all candidates, Bernie Sanders is nipping at his heals.
 

elections 2016 top emojis

 

Why are people using smoking emoji when talking about Sanders? Is blowing wind emoji good for Trump’s campaign? How are people using liberty when talking about Ted Cruz?

Let’s see some examples.

Sanders’ smoking emoji can be attributed to viral activity with one post from Dr. ZiG @ZigZagSwag on November 11:
 

Tweet bernie sanders smoking emoji

 
Trump’s blowing wind emoji is overwhelmingly positive as it has been used extensively by his senior adviser, @DanScavino.

Cruz’s liberty emoji is used by a diverse group of people:
 

Ted Cruz Liberty Emoji Example

 
If you’re interested in seeing more election emoji data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

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