Blog / Elections 2016: An Emoji is Worth a Thousand Words

Elections 2016: An Emoji is Worth a Thousand Words

We’ve been monitoring social media buzz connected to the 2016 presidential elections since August, and have sliced and diced data every which way. We’ve seen a strong correlation between social media stats and polls. But in today’s on-demand world an emoji quickly conveys feelings. Heck, you can even order a pizza using an emoji!

So, what are the most popular emojis being used when people talk about candidates?

Using our advanced social media analytics, we’re able to track and analyze emoji usage for each candidate. The graphic below shows the top five emojis used for four leading candidates from October 31 to November 23.

While the Trump Train leads all candidates, Bernie Sanders is nipping at his heals.
 

elections 2016 top emojis

 

Why are people using smoking emoji when talking about Sanders? Is blowing wind emoji good for Trump’s campaign? How are people using liberty when talking about Ted Cruz?

Let’s see some examples.

Sanders’ smoking emoji can be attributed to viral activity with one post from Dr. ZiG @ZigZagSwag on November 11:
 

Tweet bernie sanders smoking emoji

 
Trump’s blowing wind emoji is overwhelmingly positive as it has been used extensively by his senior adviser, @DanScavino.

Cruz’s liberty emoji is used by a diverse group of people:
 

Ted Cruz Liberty Emoji Example

 
If you’re interested in seeing more election emoji data, or how Zoomph can help your influencer marketing campaigns, tweet us @Zoomph or email us at info@zoomph.com.
 

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

Without Fans, NFL Sponsored Activations Insights Report

September 16, 2020

The NFL is back! This year, the work of digital teams is more important than EVER. And they sure flex 💪. Here were the top teams on social media by engagement rate during Week 1!… Read More

WNBA and NWSL Social Media Sponsorship & Fan Insights

September 11, 2020

Contributing Collaborators: Cydney Dodson (WiST Fellow) and Mier Shao (WiST Fellow)   The sports sponsorship landscape has drastically changed now more than ever for everyone. With limited to no fans in the stadiums and arenas,… Read More

Release the Kraken: Social Analysis

September 11, 2020

Seattle is officially a hockey town. Fans waited years to finally know the team's name that would be occupying Amazon’s Climate Pledge Arena. On July 23rd, the team name was revealed to be the Seattle… Read More

Top 10 NFL Teams on Social During the Offseason

September 10, 2020

As the NFL gears up for another season, there is a lot to reflect on during this past offseason. An offseason like no other, we saw many storylines that would seem unthinkable; Tom Brady signing… Read More

All Posts