Don’t Call It A Comeback: Why Facebook’s T.V. Chat Might Still Surprise YouFebruary 25, 2014
When you’re watching your favorite T.V. shows, what social networks are you using? For years, Twitter was the leading platform for hosting real-time T.V. chatter. However, a recent report suggests that you shouldn’t discount Facebook in the race for real-time just yet.
The report comes from Analytics Firm SecondSync, which analyzed T.V.-related content on Facebook and found that it still hosts a substantial amount of in-the-moment T.V. discussions. For example, during last year’s monumental Breaking Bad series finale, a quarter of the show’s 10.3 million viewers were talking about their experiences on Facebook as they watched. To give a higher-level statistic, SecondSync also reported that about 60% of Facebook’s relevant T.V.-based interactions do in fact happen while the show is airing live.
So is there an opportunity here for social media marketers? Obviously! Below are three tips for making the most out of epic T.V. and Facebook’s real-time conversations:
1) Get ready for the key moments!
Even though this is all about real-time engagement, social media marketers usually have some kind of a heads-up that something big in entertainment is about to happen. Look to shows that are growing in popularity (ones that come to mind are thrillers like The Walking Dead, Game of Thrones, and Scandal). Season premiers and finales are easy wins to catch something big, but ultimately, make sure you’re watching and getting in on the same conversations as your audience!
2) Know the demographic—it might just surprise you.
Don’t get us wrong, we LOVE Twitter (we have regular “tweet-offs” at the office to prove it). But Facebook still has incredible market power. Today, about 60% of Facebook’s users that engage during T.V. shows are between the age of 18 and 34—a crucial revelation for a social network that is sometimes viewed as the ‘second-horse’ in the race for a younger audience.
3) Go mobile or go home.
Since an astonishing 80% of Facebook’s T.V. talk is driven from mobile devices, it’s safe to say that phones are today’s premier second screen. Facebook, like Twitter and Instagram, has a great mobile layout. As a social media marketer, your real-time Facebook contributions should be created knowing that a large portion of your audience will be reading the material on smaller screen (hint: pictures take up more space and grab attention!)
To wrap up, when it comes to America’s favorite pastime, there’s no wrong platform to engage from—both Twitter and Facebook are proven hotbeds of real-time conversations. All you have to do is diversify your marketing strategies and stay in touch with trending shows. So get watching, and remember: no spoilers!