Democratic Debate: Pre-Debate Social Media BenchmarksOctober 12, 2015
With the first Democratic debate happening this week on CNN, we’re focusing our attention on real-time social media data around the democrats. Since August 1, we’ve been monitoring and benchmarking conversations covering each candidate across Twitter, Facebook, Instagram, and Google+. Each week, we then compare data versus the prior week, and to a 28-day average to see the ebbs and flows of the campaign.
As seen in the polls, social data shows this is a two-horse race. Hillary and Bernie command a 99% share of the conversations on social media. We’ll re-look at the data if and when Joe throws his hat into the ring.
For the week ending with Sunday, October 12, Hillary’s numbers are rising again. Social media activity around Hillary increased by 12% versus last week, and 3% versus her 28-day average—good momentum for her campaign. She has a commanding 25% share lead over Bernie.
Will Tuesday’s debate be the platform that Martin, Jim, or Lincoln need to make a meaningful move like Carly did in the Republican debates? Will it give Bernie the national visibility needed to overtake Hillary? Will the Democrats make as much social buzz as the Republicans?
We’ll be monitoring activity and update details here. Visit our election leaderboard to track real-time social metrics during and after the debate.