Could Your Business Be Too Late In The Social Media Marketing Boom?March 11, 2014
Social Media Marketing has become a buzzword of sorts lately. Though not as universally hated as the term “synergy,” those up the corporate ladder love to talk all things social media strategy. And why wouldn’t they? In 2014, growing your brand through social media campaigns on Facebook, Twitter, Instagram, Vine, and yes, sometimes even SnapChat, is a standard pre-requisite for success and organic growth.
But…has the social media marketing bubble popped already?
In many ways, the hard-to-hear truth is: yes. Social Media Marketing, which simply refers to any marketing effort over social media, is too generic to be truly effective by itself. Even the name is generic, because the term ‘social media’ can now define hundreds of sites across the virtual landscape. And just like the dot-com burst of the late 90s, results out of social marketing have peaked due to the rise of brands flooding the market.
But just like print flyers paved the way for email campaigns, and email campaigns gave way to social interaction, the next iteration of social media marketing has already started to evolve. There’s no point in dragging your feet: Influencer Marketing is not just the future, it’s already here.
Influencer Marketing is the method where marketers target specific, key individuals over social media, rather than employ the non-selective “shotgun” approach of years past. These key individuals, called high influencers, are chosen based on their power and ability to impact the attitudes and actions of other social media users.
For example: a person who is looked up to by 10,000 followers on Twitter will affect more positive action for a brand than a traditional advertisement that would likely be ignored by many. These high influencers have sway, and more importantly, they have the like-minded audiences that will listen to a business’ message from a more authentic, third-party testimonial.
This is a natural progression of Social Media Marketing if you think about it. But this latest revolution in growing brand loyalty is good news for you. While you can no longer be an early adopter of basic Social Media Marketing practices, your business can still get the edge on competitors in 2014. All it takes to start re-defining your methodology to engage with right people at the right moments.