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Search & Discovery

A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand.

Tears and Beer- Twitter Scores During #BRAvsGER

July 10, 2014

The world is still processing the most unexpected turnout in World Cup history. The World Cup semi-final match between Brazil and Germany provoked the most tweeted conversation ever during a 90-minute Read More

Social Showdown: The TRUE NCAA Social Bracket

March 24, 2014

After an intense opening weekend, the 2014 NCAA Tournament is finally down to its Sweet Sixteen! And in digital tradition, fans are all over social media talking trash and prematurely Read More

Mystery Solved: Who Are The Hottest Social Teams in the NCAA?

March 18, 2014

As every basketball fan knows, March means only one thing: the start of the NCAA Tournament. Whether you’re cheering for your Alma Mater or wondering what the heck a bracket Read More

Take It From Twitter: Influencer Marketing is the Wave of the Future

February 11, 2014

Targeted marketing, or marketing specifically to the right people for your brand, is not new. But the method of targeted marketing—and the people being sought—has changed. Nothing proves this point more than Read More

ZPoints Amplifies BOLO 2013

October 11, 2013

Hey, BOLO attendees and Digital Marketing Wonders! The conference should be in full swing by now, and you have the chance to win big—the prizes for being this year’s biggest Read More