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Search & Discovery

A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand.

Not to be Missed: Top 7 Tweets that Ran Boston

April 21, 2015

✔︎ 26.2 Miles ✔︎ 28,200 Bananas ✔︎ 30,000 Runners ✔︎ 35,200 Gallons of Water ✔︎ 69,200 Tweets The power of social media is an undeniable force for the running community. Whether Read More

INFOGRAPHIC: Game of Thrones Twitter Takeover

April 13, 2015

WINTER IS COMING! In case you were hiding under a rock yesterday, you already know that the Game of Thrones Season 5 opener premiered on HBO last night. And when Read More

3 Ways, 1 Solution: How To Keep Your Social Content Edgy AND Clean

February 25, 2015

When consulting brands on social media content strategy,  the number one question I always get is “Yeah but….what kind of content works?” As a marketer, I can read between the lines Read More

TV Buzz: The 6 Top Oscars Moments That Broke Social Media

February 23, 2015

NNo we’re not talking about Kim K’s butt this time. We’re not even talking about last year’s Ellen selfie that coined the term #broketheinternet. This year’s Oscars had its own Read More

Why Social Analytics Are The New Normal For Strategic Marketing

February 05, 2015

*Sigh* How many times can we beat this dead horse. Marketers must have a social media strategy to stay connected to their consumer needs in 2015. We’ve said it, you Read More

Infographic: Katy Perry Ignites Fireworks Across Social Media

February 02, 2015

Can you say #dancingsharks? Between a surprise cameo from Missy Elliott and a whole ‘lotta costume changes, social media audiences went wild for Katy Perry’s performance at the Super Bowl Read More

The Demographics of Fun: Why New Year’s Partiers Look To Social Media

December 24, 2014

Merry Christmas! Now let’s talk about what’s coming up next. 🙂 Did you know that next to Christmas, New Year’s Eve is one of the year’s top holidays for purchasing? Read More

Chat Into The Black: 4 Social Marketing Rules To Dominate Black Friday

November 25, 2014

Take a deep breath. Black Friday madness is officially here. With over 140 Million holiday shoppers expected to take part this year (including 8 out of 10 millennials!), brands and Read More

Shark Week: Stats Are In, Bragging Rights Delivered

August 18, 2014

Shark Week might be dying down, but that just means the final stats are in! Check out which social media marketing tactics created the most buzz using America’s most jaw-some Read More