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Search & Discovery

A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand.

Serving up New Features in the New Year

January 12, 2016

Every marketer knows that great social media monitoring starts with powerful social media analytics – so much so that Zoomph is kicking off the New Year with a series of Read More

Insights from NFL Wild Card Games: What the Newspapers Won’t Tell You

January 12, 2016

Last week, I mentioned that social media transcends traditional media. I’d like to elaborate on this idea a little more using Wild Card weekend to illustrate it. The Meaning of Read More

2015 : The Year of Social Listening & Influencer Marketing

December 16, 2015

As a young company, we always keep our eyes and ears open for learning what is going on in the industry and what the pain points of our customers are. Read More

NFL Week 11: Social Media Insights

November 24, 2015

After 7 years of playing quarterback for a living, I’ve enjoyed being able to simply observe the weekly NFL melodrama from a satisfyingly detached point of view. Interestingly, now that Read More

True Detective: Uncovering the Social Media Statistics

August 11, 2015

True Detective is an American crime drama television series created and written by Nic Pizzolatto. The series, broadcast by HBO, is designed as an anthology, where each season is structured as Read More

Take Me Out to the Ballgame! Top Tweets from the 2015 MLB All-Star Game

July 15, 2015

“Love is the most important thing in the world, but baseball is pretty good, too.” – Yogi Berra The 86th MLB All-Star Game took place last night in Cincinnati’s Great Read More

INFOGRAPHIC: ‘Jaw’-some Shark Week Social Stats

July 13, 2015

People LOVED the S*** Out of #SharkWeek! Maybe LOVED isn’t the right word? Maybe it should be “People Are Scared S***-Less of Sharks?” After all, 2015 has been a huge Read More

Social Slam Dunk! The Top Tweets from Game 6 of the NBA Finals

June 17, 2015

The 2015 NBA Finals between the Cleveland Cavaliers and the Golden State Warriors was the MOST-watched NBA Finals since the Michael Jordan glory-days (cue: Space Jam, anyone?). So it should Read More

[INFOGRAPHIC] How Twitter Responded to the Billboard Music Awards in Real-Time

May 18, 2015

One thing is for certain. AMERICA LOVES AWARD SHOWS! From The Grammys, to The Oscars, and now, to the Billboard Music Awards, Social Media lovers – specifically on Twitter – Read More