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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

Fan Flashback: How Geo Social Tech United All of New York City

March 26, 2015

We don’t need to tell you how expansive and distracting social media can be– on average 350,000 pieces of content are  Tweeted each minute. The big question for content marketers and Read More

3 Pro-Tips to Help You Find Your ‘Mark’ with Social Media Analytics.

March 25, 2015

Measuring your social media marketing can be challenging. So many numbers, rates and percentages to share, but each have very broad interpretations. Sure, your post reached 1.1 million people. But Read More

The 3 Companies EVERY Marketer Should Track On Social

March 04, 2015

Do you think it’s Apple? Maybe Starbucks or Nike for their amazing use of user-generated content on Instagram? Well, we tricked you a little: there’s no single brand that is Read More

Your Questions Answered: Top Tips for User-Generated Content

February 06, 2015

Last week, I was proud to host a webinar with The Social Media Monthly, entitled Keeping It Real: The Value of User-Generated Content.  Because we received an overwhelming amount of Read More

Home-Court Advantage: Ranking the Loudest NBA Arenas on Social Media

May 09, 2014

The Seattle Seahawks’ CenturyLink Field has been crowned the loudest outdoor stadium in the world. But that’s just physical noise. With the NBA as the most socially-active U.S. professional sports league Read More