Monitoring & Tracking
A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.
Measuring your social media marketing can be challenging. So many numbers, rates and percentages to share, but each have very broad interpretations. Sure, your post reached 1.1 million people. But Read More
Do you think it’s Apple? Maybe Starbucks or Nike for their amazing use of user-generated content on Instagram? Well, we tricked you a little: there’s no single brand that is Read More
Last week, I was proud to host a webinar with The Social Media Monthly, entitled Keeping It Real: The Value of User-Generated Content. Because we received an overwhelming amount of Read More
The Seattle Seahawks’ CenturyLink Field has been crowned the loudest outdoor stadium in the world. But that’s just physical noise. With the NBA as the most socially-active U.S. professional sports league Read More