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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

Two Ways that Fast Food Companies Are Winning on Social Media

July 11, 2016

The fast food industry has cropped up as a vocal bunch in the social media space. Some restaurants have earned success through expertly crafted social media campaigns, while others have Read More

How the Insurance Industry Can Take Advantage of the Digital Revolution

July 07, 2016

Here at Zoomph, we’re indulging our love of data by monitoring the trends and anomalies of key industries. Our goal is to give you a taste of what’s happening month Read More

3 Trends in the Cosmetics Industry

June 21, 2016

Recently, the Zoomph team decided to set out on a mission to track trends across various industries. In fact, I’m willing to bet that we’re tracking YOUR industry, or your Read More

New Hampshire Primary: Social Media Analytics vs. Polls

February 11, 2016

  Updated February 11 New Hampshire Assessment: Think. Create. Learn. ReThink. ReCreate. ReLearn. When looking back at Iowa, we saw that our projections were more accurate than polling. With New Read More

Iowa Caucus: It’s a Marathon AND a Sprint!

February 02, 2016

Voters have finally had their first say in the 2016 presidential race. Iowa caucus-goers gathered at locations across the state to listen to speeches and to officially throw their support Read More

Super Bowl Spreads — Whose Line Is It Anyway?

February 02, 2016

Las Vegas seems to be loving the Panthers. Following a fairytale season blemished with just one loss, Cam Newton and his team are reaping the majority of wagers from the Read More

Iowa Caucus – Can Social Media Analytics Predict Who Will Win?

February 01, 2016

The Hypothesis & Methodology I’ve been working with the team at Zoomph since last August.  The challenge handed to me was to analyze social data to see if we can Read More

Social Listening 101 from a Community Manager

January 25, 2016

Community Managers. Some may think we sit behind a laptop, posting Facebook statuses, but no. We eat, sleep and breathe social. We attend to and engage with their online communities Read More

Insights from NFL Wild Card Games: What the Newspapers Won’t Tell You

January 12, 2016

Last week, I mentioned that social media transcends traditional media. I’d like to elaborate on this idea a little more using Wild Card weekend to illustrate it. The Meaning of Read More