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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

Campaigns & Customer Service: The Current State of Hospitality on Social Media

September 23, 2016

Here at Zoomph, we know how important data-driven insights are to your business. That’s why we’ve crafted Zindex, a social media index that provides you with a big-picture look at Read More

The #SoMe Legend of Pokémon Go: Pokémon Go’s Impact on the Mobile Gaming Industry

August 22, 2016

Pokemon Go took the world by storm when it was released on July 6. Experts began to discuss the impact of the game on childhood obesity. People swarmed Central Park to Read More

Social Media Asks, “Should Ivanka Be Running for President?”

July 22, 2016

    After Ivanka Trump’s riveting speech in Cleveland on Thursday, July 21, social media erupted with chatter over whether they’d found the president they’d all been waiting for. Around Read More

Two Ways that Fast Food Companies Are Winning on Social Media

July 11, 2016

The fast food industry has cropped up as a vocal bunch in the social media space. Some restaurants have earned success through expertly crafted social media campaigns, while others have Read More

How the Insurance Industry Can Take Advantage of the Digital Revolution

July 07, 2016

Here at Zoomph, we’re indulging our love of data by monitoring the trends and anomalies of key industries. Our goal is to give you a taste of what’s happening month Read More

3 Trends in the Cosmetics Industry

June 21, 2016

Recently, the Zoomph team decided to set out on a mission to track trends across various industries. In fact, I’m willing to bet that we’re tracking YOUR industry, or your Read More

New Hampshire Primary: Social Media Analytics vs. Polls

February 11, 2016

  Updated February 11 New Hampshire Assessment: Think. Create. Learn. ReThink. ReCreate. ReLearn. When looking back at Iowa, we saw that our projections were more accurate than polling. With New Read More

Iowa Caucus: It’s a Marathon AND a Sprint!

February 02, 2016

Voters have finally had their first say in the 2016 presidential race. Iowa caucus-goers gathered at locations across the state to listen to speeches and to officially throw their support Read More

Super Bowl Spreads — Whose Line Is It Anyway?

February 02, 2016

Las Vegas seems to be loving the Panthers. Following a fairytale season blemished with just one loss, Cam Newton and his team are reaping the majority of wagers from the Read More