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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It’s impossible to win without knowing what you’re up against. And in today’s always-on, on-demand age, the race to get in front of our customers is especially vicious, making it Read More

The Tale of Washington D.C. During #Inauguration Weekend

January 24, 2017

On Friday, January 20, Donald Trump became the 45th president of the United States. It’s the climax of an American tale that has kept people guessing from the beginning. But Read More

The Social Media Legacy of #WomensMarch

January 23, 2017

Who runs the world? We all knew that this Saturday’s #WomensMarch on Washington would gather hundreds of thousands of people onto the Mall in DC, in a national effort similar Read More

Stay Ahead of Facebook & Twitter News with Trends Report

January 16, 2017

The sheer amount of news—be it fake or authentic—on social media is daunting. Combine that with the volume of content created in a single second: 7, 479 tweets in one Read More

Believe It or Not, Social Media Data Predicted Trump’s Victory

November 09, 2016

Why are you surprised? Unlike any race before, this election was won and lost on social media. Trump and his mastery of social media was the game-changer. He mobilized his Read More

NEW Shortcuts for Making Reporting a Whole Lot Easier

November 01, 2016

“Away with the reporting,” is what many digital marketers wish they could say. But, of course, reports are crucial to your job. They’re not just useful for dissuading your bosses Read More

Key Social Media Sentiment Stats from the Clinton vs. Trump Debate

September 27, 2016

Twitter said the debate was the most tweeted-about presidential debate in the company’s history. Trump was the focus of 79% of the Facebook conversation & 62% of the Twitter conversation. By the end Read More

Campaigns & Customer Service: The Current State of Hospitality on Social Media

September 23, 2016

Here at Zoomph, we know how important data-driven insights are to your business. That’s why we’ve crafted Zindex, a social media index that provides you with a big-picture look at Read More

The #SoMe Legend of Pokémon Go: Pokémon Go’s Impact on the Mobile Gaming Industry

August 22, 2016

Pokemon Go took the world by storm when it was released on July 6. Experts began to discuss the impact of the game on childhood obesity. People swarmed Central Park to Read More