A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.
If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More
They say publicity of any kind is good publicity. But that’s not exactly true. Your reputation across social media and other digital channels can make all the difference to your Read More
Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking Read More
The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More
I rarely open marketing emails but this email from Spotify last week caught my attention. Not only do I work in Reston, but I also could listen to Rodrigo Read More
A summer poolside party wouldn’t be complete without a cold glass of Coke–or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling Read More
As summer yawns awake, social media is bursting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or Read More