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Monitoring & Tracking

A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition.

‘Filter by Audience’ to Find What Your Ideal Customers are Saying

March 28, 2018

Social media is constantly buzzing with conversations surrounding your brand, your competitors, or your customer’s real-time experiences. For brand managers, social media is crucial for preemptive brand positioning. By tracking Read More

Football and Politics: The Resounding Voice of the NFL on Social Media

November 01, 2017

The first quarter of the 2017 NFL season sparked unprecedented activity on social media for the league. Much of this activity can be traced back the 2016 season when Colin Read More

Why the Top Cosmetics Brands Are Still on Twitter

October 10, 2017

Makeup is to Instagram as cat posts are to Facebook, right? Maybe not entirely. Our recent study of 16 leading cosmetic brands on social media revealed that brands like MAC, Read More

Using First-Party Data to Personalize Your Marketing

October 05, 2017

I rarely open marketing emails but this email from Spotify last week caught my attention.     Not only do I work in Reston, but I also could listen to Rodrigo Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn’t be complete without a cold glass of Coke–or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling Read More

Four Distinct Characteristics of Travelers on Twitter

June 19, 2017

As summer yawns awake, social media is bursting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or Read More

Faster Social Media Monitoring with Enhancements to Zoomph

May 17, 2017

Our team values efficiency. The Zoomph platform has been carefully constructed to let you build, optimize, and analyze your marketing campaigns in real time, while preserving low data leakage. We’ve Read More

Translate Visual Content with Image Recognition

May 17, 2017

An image today might be worth more than a thousand words. Already, more than 1.8 billion photos are being shared across social media every day, and researchers conservatively forecast that Read More

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More