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Activation & Engagement

Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand.

How HP Built an Inbound Marketing Campaign Around a Twitter Contest

June 16, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More

LIVE Instagram Stream from Dolby Theatre #Oscars2016

February 28, 2016

Curious to know what people are Instagramming about right now from the red carpet? View posts from fans & celebrities who are at Dolby Theatre in real time via our Read More

Zoomph Visuals – Free, Best-in-Class Social Media Embeds

February 24, 2016

Whether it be for the Oscars, breaking news, or the latest episode of The Bachelor, today’s audience seems to tune into social media for their fix of real-time updates and Read More

Serving up New Features in the New Year

January 12, 2016

Every marketer knows that great social media monitoring starts with powerful social media analytics – so much so that Zoomph is kicking off the New Year with a series of Read More

New Looks for Our Moderation and Sentiment Features

December 09, 2015

In preparation for the holiday season, our Moderation and Sentiment features have gussied up to look sharper and more polished than ever before. But their beauty transcends appearances; our features Read More

NFL Touchdowns on Social Media

September 17, 2015

Shortly after America crowned its new sweetheart (Miss Georgia, who had a mouthful to say about Tom Brady and deflategate), the Dallas Cowboys seemed to reemerge as “America’s Team” by Read More

Manage Social like a PRO with the new Social Media Manager App

May 04, 2015

Moderation – On the Go! Although social media comes with some incredible benefits like – staying connected to an audience 24/7 and having an open platform to stay engaged, it Read More

UPDATE: All-New Analytics & Visuals For Marketing Precision!

February 16, 2015

Smart social media marketers know that success=knowledge. Knowing what makes your online audience tick and which of your strategies get the best results is the same as making every one Read More

Your Questions Answered: Top Tips for User-Generated Content

February 06, 2015

Last week, I was proud to host a webinar with The Social Media Monthly, entitled Keeping It Real: The Value of User-Generated Content.  Because we received an overwhelming amount of Read More