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Activation & Engagement

Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand.

How Today’s Top Social Media Channels Will Evolve in 2017

January 19, 2017

It’s the year of video! It’s the year of VR! It’s the year of billboards! Ok, maybe not the last one, but 2017 is rumored to be the year of Read More

Hashtag for Jerusalem: Turning the Global Spotlight on the Holy City [Case Study]

January 11, 2017

During the 2016 holiday season, Jerusalem–a city holy to many of faith—embarked on a campaign to engage its global community and invite them to use social media as a means Read More

Rule Ecommerce with Custom Contests

December 02, 2016

Consumers are increasingly setting their sights on digital media to snag deals and to satiate their itch to buy. This year’s Cyber Monday sales underscored a big shift to online Read More

The B.U.I.L.D.E.R. Strategy for Enriching Campus Community with Social Media—#HESM Workshop Recap

November 14, 2016

In our everyday lives, social media bridges the gaps of communication historically caused by physical distance, and challenges the old maxim: “Out of sight, out of mind.” The same can Read More

Facebook Live: Defining Leads & Metrics of Success

October 24, 2016

If you had the chance to watch our recent chat on Facebook Live for business, thank you! If you weren’t able to catch it, we’ve dropped the video for you Read More

Meet 4 People-Lovers Who (Naturally) Became Social Media Gurus

October 18, 2016

While social media has evolved into a lucrative tool for businesses, the essence of social media remains quite simple. At its core, social media is social. It’s a haven for Read More

4 Trends and Takeaways from eduWeb Digital Summit

September 01, 2016

Like any profession, higher education faces a unique set of challenges. As the eduWeb team and I looked at the trends we saw in our own places of work—we were Read More

5 Tips for Today’s Sports Marketers and Digital Developers

August 05, 2016

A results-driven community in sports that discusses strategic initiatives across technology, marketing, digital, social, ticketing and sponsorship sales, and operations executives – oh yeah you know I’m talking about SEAT Read More

How HP Built an Inbound Marketing Campaign Around a Twitter Contest

June 16, 2016

How are you reaching today’s millennials? Are you leaning on your own millennial teammates who are, by and large, natives of the digital world? For several years now, HP has Read More