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Activation & Engagement

Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand.

The Ins and Outs of Engaging Your Target Audience: Advice from Georgetown’s Marketing Maven

July 24, 2018

Consider the headlines below. What do they have in common? “Georgetown Soccer’s Hilarious Millennial Day Includes Participation Trophies and Safe Spaces” – Hero Sports, 15 August 2017 “Baseball Team Insults Read More

How Pacsafe Landed 25,000 Newsletter Signups from a Video Contest (Case Study)

May 23, 2018

In celebration of its 20th anniversary, Pacsafe wanted to do something big. They wanted to launch a contest that would not only rev interest in its anti-theft travel technology but Read More

13 Expert Tips for Creating a Successful Digital Contest

April 16, 2018

Digital contests and campaigns are popular channels for generating leads and increasing brand engagement. That said, there are countless ways to create campaigns, some much better than others. Our team Read More

The Importance of Online Forms and How to Get More Value Out of Them

March 20, 2018

Form submissions are a classic marketing metric—and for good reason. Whether for an email subscription, demo request, or eBook download, a form submission is a strong indication that a prospect Read More

Why Facebook’s Move Towards Personalization is a Good Step for All of Us

January 18, 2018

In recent weeks, Facebook’s algorithm change has warranted the publication of countless survival guides addressed to the brooding brand or publisher. If you haven’t heard, Facebook officially decided to kill Read More

5 Webpages That You Didn’t Know Were Microsites

December 05, 2017

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

Campaigns That Rock: Why Microsites Are Taking Over Social Media Marketing

November 13, 2017

Microsites are here to stay, and the values are a #DREAM for marketers. If you don’t know what a microsite is, it’s all in the title: it’s a smaller website, Read More

7 Tactical Tips for Creating a Profitable Microsite

October 31, 2017

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

A Paint Scheme for the Fans: Inside Nationwide’s Data-Driven Digital Contest (Case Study)

October 26, 2017

Nationwide and Dale Earnhardt Jr. have had a strong relationship on and off the track. On top of trusting Nationwide with his car, house, and business—Earnhardt has insured his dog, Read More