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Activation & Engagement

Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand.

5 Webpages That You Didn’t Know Were Microsites

December 05, 2017

Microsites don’t always get the credit they deserve. While some of today’s most celebrated microsites are gorgeously designed and adorned with special effects, plenty others exist as lowkey ROI drivers. Read More

Campaigns That Rock: Why Microsites Are Taking Over Social Media Marketing

November 13, 2017

Microsites are here to stay, and the values are a #DREAM for marketers. If you don’t know what a microsite is, it’s all in the title: it’s a smaller website, Read More

7 Tactical Tips for Creating a Profitable Microsite

October 31, 2017

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

A Paint Scheme for the Fans: Inside Nationwide’s Data-Driven Digital Contest (Case Study)

October 26, 2017

Nationwide and Dale Earnhardt Jr. have had a strong relationship on and off the track. On top of trusting Nationwide with his car, house, and business—Earnhardt has insured his dog, Read More

Inside the Mind of a Grassroots Fan Team on Social Media

September 19, 2017

Maurice Hawkins has grown up rooting for the Washington Redskins. He was 11 when he witnessed the team’s seminal moment in Super Bowl XVII, and 13 when he moved to Read More

Taking Macy’s iHeartRadio Rising Star Contest to New Social Heights (Case Study)

September 14, 2017

For six years, iHeartRadio and Macy’s have been working together to find emerging music stars. Through their annual Macy’s iHeartRadio Rising Star contest, they’ve reached millions of music lovers online Read More

Inside Nationwide’s “Paws and Racing” Digital Contest (Case Study)

August 21, 2017

Aside from Gus, it’s hard to name another dog whose picture has graced magazine covers and is, at the ripe age of two, a published author. Gus has accomplished more Read More

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation Read More