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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

Video Exclusive: The Real Emotion Behind The President’s Address

January 21, 2015

President Barack Obama’s 2015 State Of The Union Address struck a cord with social audiences last night. Over 500,000 Tweets were posted during the hour-and-ten-minute long speech, with an overall Read More

Shark Week: Stats Are In, Bragging Rights Delivered

August 18, 2014

Shark Week might be dying down, but that just means the final stats are in! Check out which social media marketing tactics created the most buzz using America’s most jaw-some Read More

Home-Court Advantage: Ranking the Loudest NBA Arenas on Social Media

May 09, 2014

The Seattle Seahawks’ CenturyLink Field has been crowned the loudest outdoor stadium in the world. But that’s just physical noise. With the NBA as the most socially-active U.S. professional sports league Read More

The Real Meaning Behind Tonight’s NCAA Championship

April 07, 2014

Once upon a time, March Madness was just about basketball and bragging rights. But oh, how that has changed since the growth of social media. Without a doubt, the ‘new Read More

Oscar Predictions 2014: Why YOU Might Be The Key To Who Wins the Academy Awards

March 02, 2014

The dresses, the stars, the awkward moments when someone goes off script… everyone loves watching the Oscars. But did you know that you could have potentially impacted who wins tonight? Read More