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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

A Breakdown of Final Four Twitter Fanbases

March 30, 2016

As we approach the beginning of the Final Four, all the focus on TV, the web, and social is on the four teams that have made it this far. The Read More

How to Pick a YouTube Influencer

March 24, 2016

YouTube has transformed the way that over a billion users consume content. Since March of 2014, YouTube watch time had gone up 60% and the number of YouTube viewers increased Read More

Super Tuesday Recap (via Tweets)

March 02, 2016

Super Tuesday proved to be an eventful day full of twists and turns in the elections narrative. Throughout the day, our senior analyst, Alan Steel, kept track of the social Read More

What Social Media Had to Say About Thursday’s GOP Debate

February 26, 2016

Last night’s GOP debate didn’t disappoint. We monitored more than 90,000 social media mentions of the candidates during the 2-hour spectacle. When comparing positive sentiment over the course of the Read More

New Hampshire Primary: Social Media Analytics vs. Polls

February 11, 2016

  Updated February 11 New Hampshire Assessment: Think. Create. Learn. ReThink. ReCreate. ReLearn. When looking back at Iowa, we saw that our projections were more accurate than polling. With New Read More

A SuperBowl Tale of Two Genders

February 10, 2016

First off, a huge congrats to Gary Kubiak who I was fortunate enough to play for in Houston and my good friend Owen Daniels on a great season! And a Read More

Super Bowl Spreads – The Power of Actionable Insights

February 05, 2016

Over the course of this week, our team has been scrutinizing the Super Bowl betting lines, craving an answer to the question: “Can social media help predict when betting lines Read More

Iowa Caucus: It’s a Marathon AND a Sprint!

February 02, 2016

Voters have finally had their first say in the 2016 presidential race. Iowa caucus-goers gathered at locations across the state to listen to speeches and to officially throw their support Read More

Calvin Klein Followers Get Emoji-nal Over Justin Bieber

January 28, 2016

If you’ve got it, flaunt it! That’s Justin Bieber’s message for the new Calvin Klein Spring collection ads that were released yesterday. “Beginning with the new call to action, ‘I Read More