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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

A Beginner’s Guide to Influencer Marketing

April 26, 2016

As a modern-day social marketer, “influencer marketing” probably has a place in your everyday vocabulary. In fact, you may remember it being one of those “industry terms” that popcorn-ed into Read More

New UI, Follower Insights, and More for Seamless Zoomphing

April 19, 2016

Our homegrown platform has blossomed over the last few months to include a beautiful new UI and features to rehydrate your social campaigns. Every change has been rooted in our Read More

Webinar Recap: Making the Most of Sentiment and Emoji Analytics

April 14, 2016

Emojis are more than just the “slang” of modern-day English – it’s a language that spans the globe and provides multidimensional insight into the emotions that people are feeling. Melissa Read More

Is It Time for Crying Jordan to Retire?

April 05, 2016

For those of you who tuned into the NCAA Men’s Basketball National Championship game last night, you were treated to the best that 21st century sports has to offer: an Read More

3 Novel Ways to Use Social Media Outside of Marketing

April 05, 2016

Bright and early on Saturday morning, 25+ George Mason University students attended a day-long usabilathon hosted by Zoomph, and sponsored by MetroStar Systems, GMU, Wedding Wire, Geico, and others. While Read More

A Breakdown of Final Four Twitter Fanbases

March 30, 2016

As we approach the beginning of the Final Four, all the focus on TV, the web, and social is on the four teams that have made it this far. The Read More

How to Pick a YouTube Influencer

March 24, 2016

YouTube has transformed the way that over a billion users consume content. Since March of 2014, YouTube watch time had gone up 60% and the number of YouTube viewers increased Read More

Super Tuesday Recap (via Tweets)

March 02, 2016

Super Tuesday proved to be an eventful day full of twists and turns in the elections narrative. Throughout the day, our senior analyst, Alan Steel, kept track of the social Read More

What Social Media Had to Say About Thursday’s GOP Debate

February 26, 2016

Last night’s GOP debate didn’t disappoint. We monitored more than 90,000 social media mentions of the candidates during the 2-hour spectacle. When comparing positive sentiment over the course of the Read More