Analytics & Insights
Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.
Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More
Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More
While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, Read More
Savvy marketers know that their social channels are sometimes only as good as their engagement strategies. Where content fails to attract in our polluted social space, personalized engagements succeed. However, Read More
Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More