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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

Savvy marketers know that their social channels are sometimes only as good as their engagement strategies. Where content fails to attract in our polluted social space, personalized engagements succeed. However, Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More

Twitter Follower Analytics – Try It for Free

August 31, 2016

Finding new audiences is easy, thanks to the abundance of data and networking tools online. But finding the right audience remains a challenge. While social media provides the gateway for us to make Read More

Using Twitter Follower Analytics to Find Your Target Audiences

May 11, 2016

Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More

3 Ways to Find Social Selling Leads on Twitter

May 02, 2016

“Social selling is one of the hottest buzzwords in the technology market.” – Forbes SAPVoice (2014) With our business and social lives moving ever-more online, social selling—the process of including Read More

How to Lose Your Twitter Following in 10 Days

April 28, 2016

Day 1: Be a Buzzkill. Whip out your sentiment chart and narrow in on the red field (hopefully it’s nice and meaty, like this sentiment chart from our Presidential Elections Read More

A Beginner’s Guide to Influencer Marketing

April 26, 2016

As a modern-day social marketer, “influencer marketing” probably has a place in your everyday vocabulary. In fact, you may remember it being one of those “industry terms” that popcorn-ed into Read More

New UI, Follower Insights, and More for Seamless Zoomphing

April 19, 2016

Our homegrown platform has blossomed over the last few months to include a beautiful new UI and features to rehydrate your social campaigns. Every change has been rooted in our Read More

Webinar Recap: Making the Most of Sentiment and Emoji Analytics

April 14, 2016

Emojis are more than just the “slang” of modern-day English – it’s a language that spans the globe and provides multidimensional insight into the emotions that people are feeling. Melissa Read More