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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a Read More

3 “Disruptors” of Social Media Marketing that Are Actually Worth Celebrating

February 02, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. One gripe is that we now face heavily saturated social platforms, smarter shoppers, and Read More

Keep a Pulse on Your Social Health with Twitter Performance

January 16, 2017

While the social-sphere is spinning with talks of Twitter’s fall from grace, one thing remains certain: Twitter is the king of real-time content. It’s the de facto strength of Twitter, Read More

Engage Consumers More Personally with Upgraded Influencer Tracking & Author Cards

December 02, 2016

Savvy marketers know that their social channels are sometimes only as good as their engagement strategies. Where content fails to attract in our polluted social space, personalized engagements succeed. However, Read More

#Debate, #Debates, #DebateNight, or #Debates2016?

October 11, 2016

Sunday night’s debate produced a clear bipartisan winner. Among the 700,000+ tweets analyzed by Zoomph during the second presidential debate, #Debates was the uncontested winner of hashtags, earning ~57% share-of-voice. Read More

Twitter Follower Analytics – Try It for Free

August 31, 2016

Finding new audiences is easy, thanks to the abundance of data and networking tools online. But finding the right audience remains a challenge. While social media provides the gateway for us to make Read More

Using Twitter Follower Analytics to Find Your Target Audiences

May 11, 2016

Advertising 101: Finding your Audience My first gig after graduating from college was at DMB&B, a prominent global advertising agency, working as account services manager for P&G. P&G’s culture and Read More

3 Ways to Find Social Selling Leads on Twitter

May 02, 2016

“Social selling is one of the hottest buzzwords in the technology market.” – Forbes SAPVoice (2014) With our business and social lives moving ever-more online, social selling—the process of including Read More