Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.
Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr Read More
The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More
Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around Read More
Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online. With the start of the new season and this Read More
With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments Read More
MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012. As the playoffs Read More
Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More