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Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

How to Build the Right Audience for Your Ecommerce Store on Social Media

July 12, 2018

You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness Read More

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More

Four Ways to Strengthen Your Agency Pitch Using Social Data

April 24, 2018

Today’s agencies face a unique challenge. Thanks to digital and social media, more brands have access to their own data, media connections, and ad tech. But a savvy agency knows Read More

7 Tactical Tips for Creating a Profitable Microsite

October 31, 2017

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

5 Simple Ways to Create High-Converting Facebook Ads

September 29, 2017

There are over three million businesses running ads on Facebook, vying for the attention of the two billion users worldwide. Despite the large audience, competition is stiff. As consumers’ newsfeeds Read More

Twitter Follower Analytics – Try It for Free

September 01, 2017

Editor’s note: This blog was originally published on August 31, 2016 when Zoomph launched the first version of Twitter Follower Analytics. Since then, the feature has evolved to include new Read More

Measure the Uniqueness of Your Consumers with Audience Comparison

August 07, 2017

The best marketing campaigns all have one thing in common: they’re unique. But creativity alone isn’t what earns these companies their success. It’s a keen understanding of their target audiences Read More

How to Use Data to Find the Right Influencer on Twitter – a Checklist

May 16, 2017

Four years ago, people gave us funny looks whenever we mentioned “influencer marketing.” They’d scrunch their noses and write us off as hopeless romantics as we harped on about this Read More

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with Read More