Blog / Social Media Analytics Resources Topics  
Capabilities
Functions
Updates

Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

New Game of Thrones Twitter Emoji Leaderboard

March 07, 2019

On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and Read More

Into the Spiderverse: Oscar Winning Audience Analysis

March 06, 2019

Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr Read More

MIT Sloan Sports Analytics Conference – 2019 Audience Analysis

March 01, 2019

The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More

NBA Twitter All Stars – Top 15 Players Of All Star Weekend

February 22, 2019

Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around Read More

NASCAR Sponsors On Social – Top 10 Brands From Daytona 500

February 19, 2019

Often considered the “Super Bowl of NASCAR,” the Daytona 500 brings both casual and die-hard racing fans together, both on TV and online.   With the start of the new season and this Read More

The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas

December 12, 2018

With a new version published every year, Call of Duty (COD) is one of the biggest games in esports. And with the growing popularity of esports over the last couple of years, the COD World League is one of the premier tournaments Read More

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

Measure Sports Sponsorship ROI Now in Zoomph

September 06, 2018

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More