Blog / Social Media Analytics Resources Topics  

Analytics & Insights

Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand.

Corporate Partnership in Action: Top 10 Most-Engaged Sponsors of #MLSCup

December 10, 2018

MLS has grown as a league year over year, bringing in new clubs and developing home-grown soccer in the US. According to Wikipedia, MLS has seen a 68% increase in TV viewership since 2012.  As the playoffs Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character Read More

Measure Sports Sponsorship ROI Now in Zoomph

September 06, 2018

Sponsorships today are no longer confined to TVs or arena screens. Social media now lets you stay in constant touch with your fans, acting as a powerful advertising channel for Read More

New Changes to Instagram Tracking and Analytics in Zoomph

August 22, 2018

At the beginning of this year, Instagram announced that it would launch a new Instagram Graph API and deprecate the older Instagram API to safeguard your personal privacy. Instagram has Read More

How to Build the Right Audience for Your Ecommerce Store on Social Media

July 12, 2018

You may have the best product, but if you aren’t marketing it well, your efforts will be futile. Fortunately, social media serves as a great springboard for building brand awareness Read More

Stay Organized with Projects, Updates to Engagement and Audience Reports

July 11, 2018

As a digital marketer, the nature of your job requires you to be in many places at once. You need to stay on top of multiple campaigns and know how Read More

Four Ways to Strengthen Your Agency Pitch Using Social Data

April 24, 2018

Today’s agencies face a unique challenge. Thanks to digital and social media, more brands have access to their own data, media connections, and ad tech. But a savvy agency knows Read More

7 Tactical Tips for Creating a Profitable Microsite

October 31, 2017

If you’re reading this blog, you’re probably aware that there are big benefits to a microsite. You also probably know that a microsite is very different from a regular website. Read More

5 Simple Ways to Create High-Converting Facebook Ads

September 29, 2017

There are over three million businesses running ads on Facebook, vying for the attention of the two billion users worldwide. Despite the large audience, competition is stiff. As consumers’ newsfeeds Read More