Blog / Can Twitter Moments Help Your Brand Become the Superman of Brands? Topics  
Capabilities
Functions
Updates

Can Twitter Moments Help Your Brand Become the Superman of Brands?

Before we give our verdict, let’s begin by demystifying what it takes to become the superman of brands—and what better way to do this than to look at Superman himself?

The Man of Steel flourishes from having a heart for the people, bionic hearing and vision, superhuman strength, and near-invulnerability, amid other superpowers.

And believe it or not, your brand can enjoy the same powers by dubbing social media as your sidekick and realizing the power of influencer marketing.

While your sidekick Social Media provides the superhuman abilities to see your audience from afar and to “hear” their silent calls of distress online, your influencers provide the invulnerability and muscle associated with knowing your citizenry inside out.

Through our diagnosis of Twitter Moments—a new feature released by an established superbrand—you may find that your greatest strength also lives with your users.

A role model in Twitter Moments

Twitter Moments, for those who are less familiar, is a feed capturing “the best of what’s happening on Twitter in an instant.” It highlights top stories and the best tweets, handpicked by a group of Twitter staff who look at content provided by partner brands, like New York Times and NFL.

twitter_moments_today_3

In our eyes, a few things stand out as Moments’ best qualities. They are:

1. A focus on user generated content (UGC)

Instead of relying too much on its own muscle and the content that Twitter staffers are able to create, Twitter finds its super strength in its supporting brands. The company curates from UGC and drives home the idea that by allowing your users to share in your brand voice, you can better engage and represent them.

2. A partnership with big publishers

Bleacher Report. Buzzfeed. Fox News. Getty Images. Twitter teams with these recognizable brands, plus others, to receive behind-the-scene information. Twitter also aims to be in many places at once, something that Superman can’t even achieve, by finding representatives all over the globe. These representatives not only increase the brand’s reach and mobility, but provides the expertise that the company needs to remain a reliable source.

3. An eye for spotting trends before they become trends

The company doesn’t wait on a call for action; it keeps ahead of the game by starting feeds on topics that have the potential to trend on social media. This proactive and resourceful approach (we suspect that their partners clue them in on important news and up-and-coming topics) sets them apart as leaders on the social media front. They waste less time playing catch up with trends set ablaze by other competitors, and instead take command of the playing field.

4. Love for the media

The media, though sometimes an intimidating crowd, is not your enemy. Twitter fully embraces journalists and other media men with Moments, even offering a platform on which stories can be broken and headlined. In Superman terms – they’re the “Clark Kent” to Twitter’s identity.

Our Secret Weapon? Influencer Marketing

Consider these tips to bring together your influencer marketing and content curation strategy:

1. Employ a social-media monitoring platform like ours that locates your influencers all around the world

Don’t simply look at the number of followers a person has, but delve into how their posts are being received by other users. Do people actually care about what they have to say?

Influencer Screen Grab

Using a metric called ZPoints, which measures influence based on retweets, shares, and conversations sparked by a user’s post on social media, our platform creates an easy-to-read “Influencer List” for you to refer to.

2. Observe what your influencers publish

Once identifying these users, keep a close eye on the content that they publish. See which posts spark the most conversations, and reflect them in your own posts by spotlighting popular topics, answering their questions, and incorporating the different ways that they talk about a topic.

3. Empower your Influencers

Directly engage your influencers’ opinions by asking for their feedback on what content they wish to consume or share with their networks. Also, don’t hesitate from including their posts in your content curation. Embed their posts or quote from them.  Your influencers’ voices may prove just as powerful as another brand’s.

4. Optimize every Social Media platform

Go beyond a single platform. Remember that every platform has its own perks and reaches a different audience. So go outside of Twitter (or your other platform of choice), and work every platforms that’s readily available at your fingertips.

If you’re seeking extra training on finding your influencers, our Zoomph team is happy to help. Our goal is to help your brand become a Superman of its own kind, with a face and name that’s as iconic as that golden “S.”

Begin mastering influencer marketing by starting a free trial with us today.

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 93 [filter] => raw )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 85 [filter] => raw )
Analytics & Insights
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 46 [filter] => raw )
How-to

Subscribe to Zoomph's Newsletter

New Game of Thrones Twitter Emoji Leaderboard

March 07, 2019

On February 28th, Twitter announced that whenever you tweeted certain hashtags surrounding the show Game Of Thrones, emojis would accompany them in your post. The popular show is about to launch its eighth and final season on HBO and… Read More

Into the Spiderverse: Oscar Winning Audience Analysis

March 06, 2019

Taking a peek into the Audience that spun Spiderman: Into the Spiderverse to Oscar fame. Let’s be honest, we are all Marvel fans (guilty pleasures included). When Robert Downey Jr donned that Iron Man suit… Read More

MIT Sloan Sports Analytics Conference – 2019 Audience Analysis

March 01, 2019

The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be interesting to take a deeper… Read More

NBA Twitter All Stars – Top 15 Players Of All Star Weekend

February 22, 2019

Last Weekend, the NBA was on full display during the 2019 All Star Game. And with the continued rise in popularity with players combined with the growth of #NBATwitter, the social chatter around the games and competitions was a site… Read More

All Posts