Blog / Top 15 Influencers on Twitter by Industry—February Recap Topics  

Top 15 Influencers on Twitter by Industry—February Recap


On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities, and leverage a combination of great content, good timing, and ripe strategies to boost their ongoing success.

To help you analyze the competitive landscape and draw inspiration from brands that are already succeeding, we’ve created a real-time industry tracker, ZIndex, to monitor the biggest brands on Twitter. View a recap of the top brands, influencers, and social campaigns from February across the below industries, as tracked by ZIndex:

 

Cosmetics & Beauty

Overview Stats: 304.4K total tweets, 188.9K unique authors, 1.9B impressions, 206.6K people engaged

Most Mentioned Brands in ZIndex:

Cosmetics Top Brands on Twitter

View live on ZIndex

Top 15 Influencers:@SaffronBarker, @lelepons, @John, @NFL, @Birmingmix, @Weddingmagazine, @lilycollins, @Voguemagazine, @MakeupForWOC, @MomentsES, @CW_Riverdale, @HeartDefensor, @eric_espana, @finesserhudge, @WeareDWGroup

Overview Demographics:

  • 71% female, 29% male authors tweeting about cosmetics & beauty
  • 64% White, 21% Hispanic, 10% Black, 5% Asian
  • 56% Millennial, 23% Gen X, 12% Gen Z, 9% Baby Boomer

Top 8 Hashtags: #win, #freebiefriday, #nflhonors, #vaselinepartner, #flashsale, #dgfamily, #woman, #dreamcushion

Top Tweet:


Zoomph InZights:

  • Young social media stars wield the influence in cosmetics and beauty, with the three top influencers being internet personalities or creators. One former Vine star, Lele Pons (@lelepons, the most-followed female star on Vine, and the most looped person on Vine with 8.4 billion loops—also creator of the saying “Do it for the Vine”) survives as a YouTube celebrity, publishing comedy sketch videos. This month, she partnered with @CoverGirl as their newest Brand Ambassador. In her announcement video on Instagram, Pons says, “CoverGirl is a brand that believes that makeup should be fun and not taken too seriously.”
  • YouTube still takes the cake as a leading source of referral for major cosmetics and beauty brands. This month’s top three influential Twitter authors are YouTube creators—ranking above celebrities such as Katy Perry and Lily Collins—after earning 46,096 likes, 14,564 retweets, and 2,368 replies over 29 tweets relating to cosmetics and beauty.
  • @NFL clenched third this month on our influencer list with tweets congratulating Oakland Raiders’ Khalil Mack for winning his first Defensive Player of the Year Award by Old Spice.

Back to top ↑
 

Fashion

Overview Stats: 763.4K total tweets, 451.1K unique authors, 12.6B impressions, 529.7K people engaged

Most Mentioned Brands in ZIndex

Fashion Top Brands on Twitter

View live on ZIndex

Top 15 Influencers:@ElJuanpaZurita, @theweeknd, @NBA, @paulpogba, @Burberry, @lelepons, @GiGiHadid, @voguemagazine, @john, @nikestore, @VanityFair, @tokiohotel, @ClayTravis, @peta, @lodocomello

Overview Demographics:

  • 55% female, 45% male authors tweeting about fashion
  • 64% White, 18% Hispanic, 10% Black, 7% Asian
  • 53% Millennial, 26% Gen X, 11% Gen Z, 10% Baby Boomer

Top 8 Hashtags: #oscars, #febbringsthebest, #nyfw, #win, #lfw, #dgfamily, #mfw, #MUFC

Top Tweet:


Zoomph InZights:

  • Cosmetics and fashion shared a couple of the same influencers this month, with @lelepons and @john charting the 15 top influencers again. John Shahidi (@john), CEO of Shots Studios—an entertainment company that produces comedy videos and comedy music—works in partnership with Lele Pons. His tweets are largely in support of Pons and YouTuber/former Vine star Juanpa Zurita (@ElJuanpaZurita), who walked Dolce & Gabbana’s Fall Runway show.
  • Dolce & Gabbana earned lots of kudos after tapping Pons, Zurita, and other fashion bloggers, YouTubers, and Instagrammers for their Fall 2017 show during Milan Fashion Week (#FW17, #MFW). D&G also invited internet heartthrobs, such as Cameron Dallas and Austin Mahone, for their prior men’s fall show, receiving praise for their millennial-centric campaign. The company launched a strong digital strategy to promote their runway shows, using hashtags like #DGMillennials and #DGPrinces, and filling their social media channels with backstage teasers. The company has reportedly invited 21 other millennials to sit front row at their upcoming spring runway in September.

Back to top ↑
 

Retail

Overview Stats: 699.1K total tweets, 384.6K unique authors, 3.4B impressions, 440.4k people engaged

Most Mentioned Brands in ZIndex

Retail Top Brands on Twitter

View live on ZIndex

Top 15 influencers: @OriginalFunko, @FoxNews, @bfraser747, @CBS, @carlyraejepsen, @shannoncoulter, @TheAcademy, @Miguel_layun, @DiamondandSilk, @BeladonnaRogers, @Fahrenthold, @funder, @lilyachty, @Lawrence, @shaymitch

Overview Demographics:

  • 56% female, 44% male authors tweeting about retail
  • 73% White, 13% Hispanic, 10% Black, 4% Asian
  • 46% Millennial, 32% Gen X, 15% Baby Boomer, 7% Gen Z

Top 8 Hashtags: #boycottnordstrom, #grabyourwallet, #ad, #trumpsupporters, #thereceipt, #grammys, #oscars, #nordstrom

Top Tweet:


Zoomph InZights:

  • Social media became noisy after @Nordstrom announced that it would be dropping Ivanka Trump’s accessories and clothing line based on sales. Earlier in November when it retained the line, Nordstrom tweeted, “We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not.” At the same time, the #GrabYourWallet movement was gaining momentum following the publication of a leaked video of Trump making lewd comments about women. #GrabYourWallet previously listed Nordstrom as a top 10 list of companies to boycott. Now, Nordstrom faces criticisms from consumers who identify themselves as #TrumpSupporters choosing to #BoycottNordstrom. #GrabYourWallet remains active online, boycotting brands like Macy’s, LL Bean, and Bloomingdales’s. President Trump continues to raise ethical questions about the relationship between his presidency and his family’s personal business interests.
  • Again, we see politics interrupting business as usual in this month’s top tweet. Soccer star Miguel Layún (@Miguel_layun) tweeted Toys ‘R Us after walking into a Portugal-based store on February 25 and spotting a miniature border wall. “How sad that the @ToysRUs in Gaia has this kind of decoration. We chose to leave when we saw this ‘joke,’” he wrote. Toys ‘R Us promptly replied, “Please know that this is not who we are and we have immediately contacted the store management in Portugal to address this.”

Back to top ↑




Don't see your brand on here? Contact us to be included on ZIndex.



Insurance

Overview Stats: 115.7K total tweets, 71K unique authors, 754.2M impressions, 88K people engaged

Most Mentioned Brands in ZIndex

Insurance Top Brands on Twitter

View live on ZIndex

Top 15 influencers: @NFL, @Nationwide, @USAA, @NHLBlackhawks, @NBA, @NBAcom, @AZCardinals, @Sixers, @nationwide88, @meepthebird, @CP3, @SportsCenter, @NFLonFOX, @DeteroitRedWings, @NBATV

Overview Demographics:

  • 57% male, 43% female authors tweeting about insurance
  • 72% White, 12% Black, 11% Hispanic, 4% Asian
  • 50% Millennial, 29% Gen X, 13% Baby Boomer, 8% Gen Z

Top 8 Hashtags: #job, #hiring, #jobs, #insurance, #wpmoy, #sb51, #allstate, #stratifyd

Top Tweet:


Zoomph InZights:

  • The Walter Payton NFL Man of the Year Award (#WPMOY) honoring a player’s volunteer and charity work gained traction in early February. The award, presented to the Giants’ Eli Manning and Cardinals’ Larry Fitzgerald by @Nationwide, earned the insurance company 2k total tweets mentioning its handle and the hashtag #WPMOY between Feb. 1 and Feb. 10. Nationwide’s top tweets for the month included special giveaways, videos, and content that built up anticipation, then celebrated, the #WPMOY finalist.
  • Interestingly, the Chicago Blackhawks (@NHLBlackhawks), which consistently tweeted about @Allstate’s Play of the Week, came in fourth on our influencer leaderboard while Allstate lagged behind in 62nd place.

Back to top ↑
 

Dow Jones

Overview Stats: 206.3K total tweets, 31.8K unique authors, 1.5B impressions, 38.1K people engaged

Most Mentioned Brands in ZIndex

Dow Jones on Twitter

View live on ZIndex

Top 15 influencers: @philstockworld, @SylvaCap, @financialbuzz, @HomeDepot, @charliebilello, @StockTwits, @eWhispers, @GoldmanSachs, @BIUK_Tech, @WDWNT, @appleinsider, @jpmorgan, @FoxBusiness, @cvpayne, @CocaCocaCo

Overview Demographics:

  • 68% male, 32% female authors tweeting about Dow Jones
  • 71% White, 10% Black, 10% Hispanic, 8% Asian
  • 47% Millennial, 30% Gen X, 14% Baby Boomer, 8% Gen Z

Top 8 Hashtags: #apple, #vrai777, #tech, #stocks, #ℑnnovate, #trading, #microsoft, #blockchain

Top Tweet:



Zoomph InZights:

  • On Feb. 14, Dow Jones hit an all-time high at the time and broke the 20,500 milestone. That day, $XOM saw over 2,100 mentions. The top influencer by far was Phil Davis (@philstockworld), who today has 1.63M followers. His top tweets, which hit 1k retweets and likes respectively, also included $IBM.
  • $IBM announced a partnership with $V in the latter half of February. The partnership reflects the IoT trend towards allowing seamless transactions via payments on-the-go and connected devices. It’ll provide $V with more touch points in consumers’ lives, along with a tremendous opportunity to increase volume and revenue.

Back to top ↑
 

NFL

Overview Stats: 2.5M total tweets, 1M unique authors, 22.9B impressions, 1.2M people engaged

Most Mentioned Brands in ZIndex

Top NFL teams on Twitter

View live on ZIndex

Top 15 Influencers: @NFL, @stephenasmith, @FakeSportsCentr, @49ers, @nflnetwork, @FoxNews, @NASA, @NFL_Memes, @SportsCenter, @BleacherReport, @WORLDSTAR, @AdamSchefter, @ESPNNFL, @Patriots, @nytimes

Overview Demographics:

  • 68% male, 32% female authors tweeting about NFL
  • 71% White, 15% Hispanic, 10% Black, 3% Asian
  • 52% Millennial, 27% Gen X, 12% Baby Boomer, 8% Gen Z

Top 8 Hashtags: #football, #nfl, #superbowl, #sb51, #patriots, #49ers, #riseup, #steelers

Top Tweet:



Zoomph InZights:

  • Surprise, surprise! Super Bowl Sunday saw the most activity. The @AtlantaFalcons participated in two big headlines in February surrounding their participation in the big game itself, and their offensive coordinator Kyle Shanahan preparing for his new head coaching job with the San Francisco 49ers.
  • The @49ers ended the month at 3rd on the overall influencer list ranking those tweeting about NFL teams, whereas the @Patriots ended at 14th and the Falcons at 15th. @NASA got in on the Super Bowl action, tweeting nighttime images from space of the cities of the participating Super Bowl teams.

Back to top ↑




Never lose sight of your competitors. Demo with us to learn about competitor tracking.



NGO

Overview Stats: 101.3K total tweets, 65.2K unique authors, 747.8M impressions, 87.7K people engaged
Most Mentioned Brands in ZIndex

NGO Top Organizations on Twitter

View live on ZIndex

Top 15 influencers: @humble, @JaredLeto, @Greenpeace, @ScottPresler, @EcoWatch, @MSF_Sea, @FoxNews, @johnupton, @sharonbyers50, @msf_yemen, @SanFeinstein, @SierraClub, @Maria5Harmony, @MSF_Espana, @dianeguerrero__

Overview Demographics:

  • 52% male, 48% female authors tweeting about NGOs
  • 75% White, 10% Black, 10% Hispanic, 5% Asian
  • 44% Millennial, 33% Gen X, 16% Baby Boomer, 7% Gen Z

Top 8 Hashtags: #GoRedForWomen, #globalgoodemiwetlands, #freedombundle, #GoRedWearRed, #yemen, #aquarius, #orovilledam, #nodapl

Top Tweet:


Zoomph InZights:

  • American Heart Month began with a bang, generating 2.6K total tweets mentioning the American Heart Association (@american_heart) and #GoRedForWomen on National Wear Red Day, Feb. 3. #GoRedWearRed, a secondary hashtag promoted by @GoRedForWomen, also generated 1.9k tweets mentioning American Heart.
  • Most of February was defined by single-day hashtag campaigns, such as #FreedomBundle and #GlobalGoodEmiWetlands. #FreedomBundle trended highest on Feb. 13 among men, when Humble Bundle, a digital storefront for video games, announced a special one-week $30 bundle in support of the ACLU, the IRC, and MSF. All proceeds went towards fighting Trump’s immigration ban. #GlobalGoodEmiWetlands trended highest among women on World Wetlands Day (Feb. 2) after @EmiForLove, a virtual persona promoting love and peace, tweeted, “Wetlands die we die.”

Back to top ↑
 

Restaurants

Overview Stats: 118K total tweets, 77.6K unique authors, 564.1M impressions, 98.5K people engaged

Most Mentioned Brands in ZIndex

Top Restaurants on Twitter

View live on ZIndex

Top 15 influencers: @Espngreeny, @midnight, @espngolic, @hardwick, @Sadieisonfire, @firstwefeast, @BuckIDDeals, @MetroDetroitMom, @SportsCenter, @MktgSciences, @MissJupiter1957, @dawnchats, @TBLightning, @therealsha23, @ModestCube

Overview Demographics:

  • 50% male, 50% female tweeting about restaurants
  • 71% White, 12% Black, 12% Hispanic, 4% Asian
  • 52% Millennials, 29% Gen X, 12% Baby Boomers, 8% Gen Z

Top 8 Hashtags: #metrodetroit, #stickybunwaffle, #theoffice, #cinnarollfrenchtoast, #thedundees, #giveaway, #allinburgerdebate, #cinammonrollfrenchtoast

Top Tweet:


Zoomph InZights:

  • @Applebees has earned plenty of attention with its ongoing “All-in Burger Debate.” Applebee’s has partnered with Pepsi and ESPN’s Mike & Mike to host a contest whereby customers can participate by ordering Applebee’s All-in Burger Meal Deal and posting a picture of their favorite burger on Instagram or Twitter with the hashtag #allintowinsweepstakes. The grand prize winner will be treated to a two-day trip to New York City, enjoy a private tour of ESPN’s headquarters in Bristol, Conn., and get to play producer for a day (among other perks). Of course, Mike Greenberg (@espngreeny) and Mike Golic (@epsngolic) have been promoting the contest heavily on Twitter, ending the month as first and third on our top influencers’ list.
  • Comedy Central’s late-night game show @Midnight with Chris Hardwick (@hardwick) poised a Twitter “feud” with Cheesecake Factory (@Cheesecake) via a prank tweet. @Midnight’s tweet earned an upwards of 424 retweets and 564 likes, and Cheesecake Factory plenty of unsolicited attention. Oh and—yes, Cheesecake responded. See the full conversation (rated PG-13). Cheesecake also received promotion from @FirstWeFeast, which published an article on NBA’s “cult fanaticism” with the restaurant.

Back to top ↑
 

Tech

Overview Stats: 384.7K total tweets, 220.3K unique authors, 3.7B impressions, 291.7K people engaged

Most Mentioned Brands in ZIndex

Top Tech Brands on Twitter

View live on ZIndex

Top 15 influencers: @NFL, @NBA, @ValaAfshar, @realDonaldTrump, @slpng_giants, @FoxBusiness, @BrianRoemmele, @pashulman, @cnntech, @blackbookpolls, @FullSail, @USATODAY, @yicaichina, @MikeQuindazzi, @realmadrid

Overview Demographics:

  • 62% male, 38% female authors tweeting about tech
  • 67% White, 14% Hispanic, 10% Asian, 9% Black
  • 49% Millennial, 30% Gen X, 12% Baby Boomer, 9% Gen Z

Top 8 Hashtags: #ai, #iot, #cloud, #sb51, #nflhonors, #pepsihalftime, #mwc17, #superbowl

Top Tweet:



Zoomph InZights:

  • Like with the Insurance industry this month, sports and tech saw mutual benefits from their partnerships with one another. @NFL gained first in this month’s influencer list after tweeting about @Microsoft’s Offensive Player of the Year award, presented to Falcons’ Matt Ryan. Second-place influencer, @NBA, co-hosted a virtual Q& A session between the Celtics’ Isaiah Thomas and a select group of fans on Feb. 28. NBA also praised @Intel after the Magic’s Aaron Gordon decided to creatively fly an Intel Drone for an assist during a dunk contest.
  • #AI is the trending topic of early 2017, with powerhouses @Google, @Microsoft, and @IBM developing and predicting the future of AI. The top tweet around #AI was posted by Salesforce’s @ValaAfshar, alleging that Google’s AI translation tool invented its own language.
  • Politics made a number of cameos in Twitter conversations around tech this month. President Trump thanked @Intel CEO Brian Krzanich for investing $7B in an Arizona Chip Factory. This follows a legal filing by Intel and more than 100 other companies claiming that Trump’s travel ban was unconstitutional. Around the same time, Afshar reminded that two of the most successful companies, @Apple and Google, were founded by a son of an immigrant and a refugee, respectively. And Sleeping Giants (@slpng_giants), an organization committed to pulling the plug on racist websites, tweeted several tech giants about their ads on Breitbart News.

Back to top ↑




Request new industries for us to track Contact us with suggestions!




 

Topics:
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 46 [filter] => raw [object_id] => 18057 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 137 [filter] => raw [object_id] => 18057 )
News & Trends

Subscribe to Zoomph's Newsletter

9 Elements of Your Consumer’s Social Media Identity

April 20, 2017

Your social profiles make up your public brand. They invite your friends and network to learn more about your values and everyday interests. By nature, they also keep pace with your evolving tastes as you… Read More

How to Make the Most of the Influencer Marketing Trend on a Restricted Budget

April 10, 2017

In the last four years, influencer marketing has exploded as a trend, being searched 100x more than before.   Source: Google Trends   Sixty-six percent of marketers have claimed that influencers were central to their… Read More

Top Influential Brands on Twitter by Industry—ZIndex March Recap

April 06, 2017

Who were March’s movers and shakers? Zoomph’s real-time industry tracker, ZIndex, ranked the biggest brands on Twitter, comparing competitors and monitoring seasonal trends. This month we saw how important brand partnerships are for campaigns in… Read More

Create Online Experiences (in Minutes) with Microsite Builder

March 27, 2017

Long gone are the days when one website was enough. Since the early 2010s, we've seen a new breed of website--the microsite--take over the internet and charm the content marketing world. A microsite is essentially… Read More

All Posts