Big Brands Duke-It-Out on Social for Black FridayDecember 01, 2014
You may remember, we recently discussed the 4 BEST social media marketing rules for a successful Black Friday campaign. Now it’s time to see which brand did the best job leveraging social media to capture their audience’s attention on the noisiest day of the year: Black Friday.
It’s no secret that social media marketing makes an impact on sales, but to be successful during Black Friday, brands needed to engage their biggest influencers and entice their customers with the right messaging to get out of their warm, cozy beds at 3am and venture into the abyss otherwise known as the holiday shopping season. We’ve now all officially survived the Black Friday madness. Let’s see who didn’t shoot their eye out (cue: A Christmas Story).
We took a look at the social influence of some the biggest brands across the USA and searched for every mention of Black Friday on Facebook, Twitter, Instagram and Google Plus and here were the front runners:
It may be one of the oldest department stores in the country, but with their consistent use of the term ‘Black Friday’ in all of their posts as well as their DOORBUSTER savings, JCPenney conquered the social media world. They enticed their customers from every platform to gobble-up as much holiday happiness, whether online or in-store. They also scored an impressive 201 ZPoint score. Talk about influencer marketing.
2. Victoria’s Secret.
Looks like Vicky’s secret to success is out of the bag. Aside from their infamous brassieres and fashion shows, Vicotoria’s Secret (VS) has an incredibly strong presence on Social Media. VS uses that influence to inspire purchasing decisions to over 5 million Twitter followers and with a ZPoint score of 198, they are as close to perfect as your grandma’s pumpkin pie.
Macy’s doesn’t have to look for a Miracle on 34th Street when it comes to influencer marketing and a strong social media presence. They came in third for our Biggest Engagers for Black Friday. The retail giant was right behind Victoria’s Secret with a ZPoint score of 189. Here is an example of one of their most engaging posts. Maybe diamonds really are a girl’s best friend? Well done Macy’s, well done.
Social Media – The Game Changer.
Social media has changed the balance of power between customers and brands. And that is clearly evident as the 2014 holiday shopping season kicks off. Now, peer recommendations play a HUGE role in purchasing decisions and that type of power has caused brands of all shapes and sizes to start listening and to start socially engaging. The brands who leverage social media and influencer marketing will stay agile to new growth opportunities, understand what their customers want, and, in the case of retail, blow the roof off for all future Black Friday sales.
We can’t guarantee that we can help prevent those Black Friday brawls, but we can guarantee with Zoomph, you’ll improve your social media marketing and real-time engagement. Now, where are those Thanksgiving leftovers…