Blog / Baltimore Orioles Revolutionize In-Game Social Engagement

Baltimore Orioles Revolutionize In-Game Social Engagement

The game-day experience is critical to fan engagement, and no one knows this better than the Baltimore Orioles. Pioneering deeper in-venue fan engagement through social media in Major League Baseball, the Orioles are using Zoomph to power social displays in real-time, to provide an enchanting experience digitally to complement, expand, and enhance the fan experience at historic Camden Yards. During every home game this year, fans will have the ability to send Tweets and Instagrams with the hashtag #Birdland and see them displayed moments later on the stadium video boards throughout the game.

On Monday, Opening Day, the Orioles kicked off the 2014 season with a 2-1 win over the rival, and 2013 World Series Champion, Boston Red Sox. The Jumbotron dazzled with fan-generated photographs and Orioles-related Tweets, driving real-time social engagement with a sell-out crowd of 46,685.

os blog2

Zoomph worked closely with their Production team to create a moderated social experience that was not only easy for fans to engage with, but simple to implement. Zoomph created SafeZone to give the Orioles Production team security when displaying live, web content on the displays. SafeZone allows zero interference from any other applications streaming from the same device, to ensure a completely controlled environment to the Production team, a level of security that no other service in this industry can provide. This guarantees that only hand-selected social content, and nothing else, will ever be visible to the cheering crowd.

Orioles-Blog-Medium-Pic

The Orioles’ revolutionary tactics show that they understand what form the next wave of social media marketing in sports will take. For example, we recently saw the Washington Wizards conduct in-arena Twitter polls of their fans during stoppages of play. As second screen usage becomes more and more prevalent, in-game social media displays are the perfect way to drive conversation surrounding your brand, cultivate fan loyalty and dedication, and keep people entertained at your venue.

And for fans, there’s no better way to honor a trip to the best ballpark in the country than with an inspirational Tweet or an Instagram, we are just honored to be a part of such a great team and even greater audience. Here’s to 161 more days like Monday #Birdland.

os blog1

See Zoomph In Action

Talk to one of our specialists who will help you measure insights and maximize your sponsorship growth efforts

UFC 249 Shines with Social Media Engagement

May 20, 2020

With the current state of sports, fans are at an all time high for consuming live content. The sports community feels the need, the need for live content. And on Saturday, May 9th, UFC gave… Read More

NFL Draft Round One Drives Success on Social Going Virtual

April 24, 2020

With the first football-related event since the NFL Combine and the Super Bowl, and also one of the first traditional events in sports that we've had during the COVID-19 pandemic, fans were more than ready… Read More

NBA 2K Players Tournament Creates Social Engagement During COVID-19 Stoppage

April 23, 2020

With the current landscape of sports, leagues and teams are exploring anyway to continue engagement with fans and provide positivity, light, and escape in the lives of sports fans. The first team to spark the… Read More

How Are Athletes Staying Socially Active During Quarantine?

April 03, 2020

Sports are an escape for people after a long day at work, they ignite a feeling that is hard to put into words and bring people all over the world together, especially during dark times.… Read More

All Posts