Baltimore Orioles Revolutionize In-Game Social EngagementApril 02, 2014
The game-day experience is critical to fan engagement, and no one knows this better than the Baltimore Orioles. Pioneering deeper in-venue fan engagement through social media in Major League Baseball, the Orioles are using Zoomph to power social displays in real-time, to provide an enchanting experience digitally to complement, expand, and enhance the fan experience at historic Camden Yards. During every home game this year, fans will have the ability to send Tweets and Instagrams with the hashtag #Birdland and see them displayed moments later on the stadium video boards throughout the game.
On Monday, Opening Day, the Orioles kicked off the 2014 season with a 2-1 win over the rival, and 2013 World Series Champion, Boston Red Sox. The Jumbotron dazzled with fan-generated photographs and Orioles-related Tweets, driving real-time social engagement with a sell-out crowd of 46,685.
Zoomph worked closely with their Production team to create a moderated social experience that was not only easy for fans to engage with, but simple to implement. Zoomph created SafeZone to give the Orioles Production team security when displaying live, web content on the displays. SafeZone allows zero interference from any other applications streaming from the same device, to ensure a completely controlled environment to the Production team, a level of security that no other service in this industry can provide. This guarantees that only hand-selected social content, and nothing else, will ever be visible to the cheering crowd.
The Orioles’ revolutionary tactics show that they understand what form the next wave of social media marketing in sports will take. For example, we recently saw the Washington Wizards conduct in-arena Twitter polls of their fans during stoppages of play. As second screen usage becomes more and more prevalent, in-game social media displays are the perfect way to drive conversation surrounding your brand, cultivate fan loyalty and dedication, and keep people entertained at your venue.
And for fans, there’s no better way to honor a trip to the best ballpark in the country than with an inspirational Tweet or an Instagram, we are just honored to be a part of such a great team and even greater audience. Here’s to 161 more days like Monday #Birdland.