Rachel is the self-appointed Napoleon Bonaparte of content and marketing strategy: she leads, she conquers, she liberates businesses from technical jargon. When she’s off the clock, Rachel is busy giving unsolicited marketing advice to her small-business owner friends and obsessively re-reading Game of Thrones.

The Demographics of Fun: Why New Year’s Partiers Look To Social Media

December 24, 2014

Merry Christmas! Now let’s talk about what’s coming up next. 🙂 Did you know that next to Christmas, New Year’s Eve is one of the year’s top holidays for purchasing? Read More

4 Tips to Turn Holiday Marketing Into A Social Smorgasbord

December 17, 2014

Break out the booze and lock up the mistletoe—it’s holiday season in businessland. And unsurprisingly, social media intends to play a big role this year in customer outreach. In a Read More

Sports Spotlight: 4 Fan-First Stadiums That Went Social in 2014

December 10, 2014

When it comes to favorite sports teams, the motto of diehard fans is: go big or go home. But for teams and sports marketing professionals, there are a few stats* Read More

Chat Into The Black: 4 Social Marketing Rules To Dominate Black Friday

November 25, 2014

Take a deep breath. Black Friday madness is officially here. With over 140 Million holiday shoppers expected to take part this year (including 8 out of 10 millennials!), brands and Read More

Thanks To You: November’s Delicious New Features

November 20, 2014

MMMM. We can almost taste the turkey. Thanksgiving is almost here, and without a doubt the thing we’re most thankful for is…. you! Without you, we would be like an Read More

Vote For Social: Brazil Dukes It Out On Twitter Before Polls

October 24, 2014

The World Cup might be over, but Brazil isn’t done making digital history.  Because now, Brazil’s social media takeover is back for round two: Presidential Election edition. More than any Read More

Google+ and All New Visuals Announced!

September 12, 2014

If you thought our focus on social media marketing had hit its peak, think again. Because we have two words for you: GOOGLE. PLUS. We’re proud to announce that we’ve Read More

People Loved the $#*! Out Of Shark Week.

August 19, 2014

Warning! You’re about to see some language you wouldn’t want to say in front of your mother. Last week we pulled over half a million unique pieces of content generated Read More

Shark Week: Stats Are In, Bragging Rights Delivered

August 18, 2014

Shark Week might be dying down, but that just means the final stats are in! Check out which social media marketing tactics created the most buzz using America’s most jaw-some Read More