Rachel is the self-appointed Napoleon Bonaparte of content and marketing strategy: she leads, she conquers, she liberates businesses from technical jargon. When she’s off the clock, Rachel is busy giving unsolicited marketing advice to her small-business owner friends and obsessively re-reading Game of Thrones.

Why Social Analytics Are The New Normal For Strategic Marketing

February 05, 2015

*Sigh* How many times can we beat this dead horse. Marketers must have a social media strategy to stay connected to their consumer needs in 2015. We’ve said it, you Read More

Infographic: Katy Perry Ignites Fireworks Across Social Media

February 02, 2015

Can you say #dancingsharks? Between a surprise cameo from Missy Elliott and a whole ‘lotta costume changes, social media audiences went wild for Katy Perry’s performance at the Super Bowl Read More

Video Exclusive: The Nation’s Build Up To The Super Bowl

February 02, 2015

It’s no secret that Americans are passionate about the Super Bowl.   From #deflategate to a triumphant Seattle return, most of us have been waiting on the edge of our Read More

Cast Your Vote: Super Bowl Showdown!

January 29, 2015

Who says we can’t gamble on the Super Bowl? Cast your vote on who YOU think is going to win the Super Bowl, and be the influencer that wins  fantastic Read More

Why Geo-trending Powered Last Week’s State Of The Union Narrative

January 28, 2015

Seven days ago, President Barack Obama delivered his sixth annual State of The Union Address.  Yet this year, we saw a marked change in news coverage, as political correspondents  began focusing Read More

Video Exclusive: The Real Emotion Behind The President’s Address

January 21, 2015

President Barack Obama’s 2015 State Of The Union Address struck a cord with social audiences last night. Over 500,000 Tweets were posted during the hour-and-ten-minute long speech, with an overall Read More

3 New Year’s Social Resolutions To Swear Your Life On

January 20, 2015

You might remember that we wrote a similar blog last year (and if you didn’t, you do now!). But seriously, the reason we fought tooth and nail to re-energize this Read More

Fan Flashback: How Social Ran 2014’s TCS New York Marathon

January 14, 2015

Running and social communities, get amped! Registration is OFFICIALLY open for 2015’s TCS New York City Marathon! This is especially exciting, as this past November’s marathon  showed the world what Read More

New Year, New Feature Updates To Knock Your Socks Off

January 08, 2015

Forget calorie cutting. Our New Year’s Resolution is to deliver all-new Zoomph features and updates, designed to give you the best user experience in 2015! And guess what? We’re starting Read More