Marketing Manager

MIT Sloan Sports Analytics Conference – 2019 Audience Analysis

March 01, 2019

The MIT Sloan Conference is one of the top sports analytics conferences and attended by some of the most innovative organizations and people in the industry. We thought it’d be Read More

Planters Social Media Brings Mr. Peanut to New Audience

February 15, 2019

While many brands run promotions and campaigns for Valentine’s day, Planters took a unique approach of using a mixture of content, live engagement, and surprise & delight to attract attention Read More

Introducing Zoomph’s Social Media Value Index

February 13, 2019

Since the dawn of the social media age, marketers have been tasked with valuing their social media campaigns. Analyzing the ROI of social media can be difficult, but with social Read More

A Star Is Born – Social Analysis of #FIJIWaterGirl

January 16, 2019

At this point, we’ve all heard of the #FIJIWaterGirl. The premium water brand’s now famous model who managed to photobomb countless celebrities red carpet pictures with the same pose and Read More

2018 – A Year in Marketing: Insights from 7 Industry Experts

December 18, 2018

As we near the end of the year, we thought it’d be interesting to explore how social media has changed over the last year. What new trends have emerged, which Read More

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all Read More