Blog / Ali Reza Manouchehri shares the inspiration behind launching Zoomph Topics  

Ali Reza Manouchehri shares the inspiration behind launching Zoomph

Whether you’re already a Zoomph super-fan or you’re new to Zoomph, you may be curious as to how exactly Zoomph came to be. A great brand like this surely has a great story. Well about three years ago, MetroStar Systems was balancing several consulting projects within the federal sector. As part of its work, MetroStar needed to gain insight into opinion on public diplomacy online. At the time, CEO Ali Reza Manouchehri was using several social media analysis and measurement tools.

But he quickly found that flipping from one tool to the next quickly was both exhausting and ineffective. Ali began to see the need for a multifaceted social media measurement tool. To solve the problem, Ali created Zoomph, and the rest is history.

We recently sat down with Ali to get the details on starting Zoomph as well as why it’s different from any other social media measurement tool on the market today. Listen in for his take on these topics and more:

If you don’t have time to listen to the full podcast right now, use the index we created to skip ahead to the answers to your questions.

  • 0:30 What inspired the creation of Zoomph
  • 2:15 The business objectives Zoomph meets
  • 3:47 What can be done with Zoomph that can’t be done with any other tools
  • 4:53 The flexibility of Zoomph
  • 5:20 How Zoomph is used to increase brand engagement
  • 6:28 ZPoints and the three core modules of Zoomph
  • 7:27 Why identifying influencers is important
  • 8:25 What was missing from Radian 6 and other platforms
  • 9:24 Other platforms Ali tried out before the creation of Zoomph
  • 10:57 Common aches and pains companies had with other platforms
  • 12:40 The visualization aspect of Zoomph
  • 14:25 Processes that Zoomph has automated
  • 15:04 A comparison of Zoomph and Radiant 6
  • 16:57 How Zoomph is a combination of many tools
  • 19:08 One of the first public displays of Zoomph
Topics:
WP_Term Object ( [term_id] => 731 [name] => Zoomph Culture [slug] => zoomph-culture [term_group] => 0 [term_taxonomy_id] => 732 [taxonomy] => updates [description] => According to our CEO, culture is the glue of a company. Get a sample of the glue keeping Zoomph together. [parent] => 0 [count] => 16 [filter] => raw )
Zoomph Culture

Subscribe to Zoomph's Newsletter

How Leagues Can Drive Change: Social Analysis of “My Cause My Cleats”

December 06, 2018

If you were one of the millions of fans that tuned into any of the NFL’s Week 13 games, you would’ve seen a field peppered with custom cleats of all different colors and styles. Over… Read More

How “The Match” Helped Golf Reach New Heights on Social Media

November 27, 2018

“The Match,” featuring a one-on-one faceoff between Tiger Woods and Phil Mickelson on pay-per-view, was a first of its kind. Streamed through Bleacher Report and BR Live, fans could follow through unique camera angles, mic'd… Read More

47 Essential Facts About Influencer Marketing [Infographic]

November 20, 2018

The rise of the influencer economy has changed the marketing game. Marketers are spending $255 million each month to have influencers promote their brands, swapping out traditional ad buys with expert-driven publicity. The below infographic… Read More

NFL’s Recent Gamble on Fortnite: Why It Was Worth It

November 14, 2018

Fortnite has been taking the world by storm over the last year. It’s currently the most popular game to stream on Twitch. And thanks to the ability to buy character customizations, which range from $2-$20… Read More

All Posts