Blog / A 4-Step Guide to Finding Your Influencers Topics  

A 4-Step Guide to Finding Your Influencers

If you want to put your Social Media marketing into overdrive, you must learn how to leverage influencer marketing. Yes, I said it. Influencer marketing is a MUST for businesses large and small. Think of influencers as your spokespeople. They are the authentic fans of your brand who truly believe in what you have to offer and they want their fans to believe in you as well.

A whopping 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products – making these recommendations the information source ranked highest for trustworthiness. [Nielson].

Therefore, there’s no question social advocacy and influencers help build credibility and credibility brings businesses and communities together. Remember, Rome wasn’t built in a day. It DOES take time, and takes a village – and influencers are a part of your village.

I recently wrote a blog showcasing the power of infuencer marketing based on our own first-hand experience. Now I want to help you understand the benefits of influencers. In 5 steps, I will show you HOW to identify and rank your top influencers using Zoomph’s platform and ZPoints®.

Step 1. Create Your Influencer Feed

When looking for influencers, you’ll want to know WHO on social (Twitter-specific in this example) is talking about certain topics that align to your needs. So, when you begin creating your Zoomph feed, enter all the #hashtags, @handles, terms, keywords and exact phrases relative to your brand. You can also add specific terms based on geo-location. This means you will pull in content within a certain location. This feature is perfect for SMBs. For example, a coffee shop in Virgina can setup a feed focusing on coffee search terms. By setting a geo-fence around Virginia they’ll be targeting the PERFECT audience and will find influencers in locations that matter to them. Make sense? Good! Now let’s get into creating your influencer feed. First stop? Entering search terms (Twitter for this example)!

Zoomph Search Terms

Step 2: Let Your Influencer Feed ‘Marinate’

Once you’ve set your search terms, capacity (AKA – the amount of social posts you want to collect) and have saved your feed, you must let your feed start pulling in your ‘NOW’ data. Because Zoomph is a real-time marketing platform it will instantaneously start collecting content. BUT – in order to determine your biggest influencers, you’ll need time. Like a good steak, let it marinate and come back to it in the AM. For Zoomph purposes, I look at my feeds 2x/week.

Zoomph Capacity

Step 3: Sort Influencers by ZPoints ®

Ok, so now that you’ve let your feed marinate for some time, let’s take a look at WHO is talking about your search terms and brand, and, HOW much influence they actually have.

3a.Use Moderation to Sort & Tag Influencers

In moderation, you can filter by ZPoints®. You’ll want to filter from greatest > least. This will show you the tweets that generated the most engagement as well as the authors. For example, I know now @SMExaminer, @BradParler and @VincenzoLandino have influence around the Zoomph brand and the keywords that matter to us.

Zoomph ZPoints Filter

3b.Tag Influencers to Sort-Through Chaos

You’ve worked hard finding relevant Social Media data, so cutting through the chaos is the next step. Once you have filtered and determined who you want to start cultivating relationships with, you must tag them as ‘Influencers’ (you’ll have to create the tag name under “Tag As” first, FYI):

    1. Mark/check the box next to the authors and content you want recognized as influential,
    2. Click on the Tag drop-down menu
    3. Click on the tag you created, and then
    4. Hit ‘apply

BAM!  You’ve just organized all your influencers. Congratulations! Now, as you continue to collect real-time content from these influencers and many more, just add the influencer tag and you’ll have a clean, updated list.

Pro-Tip – One additional step I take, is creating a list on Twitter when I start engaging with our influencers. This way, I have lists built out on two of my favorite platforms and can engage quickly.

Zoomph Tagging feature

3c. View Influencers

After tagging all of your influencers, you can view them all by applying the ‘influencer’ tag under the filtering options. I use this when I want to spend time engaging with the right people without getting lost amongst content that doesn’t apply to my needs.

Zoomph Filter

Step 4. Begin Engaging with Influencers

When you’re ready to engage, choose the post and author you want to respond to, click on the 3 dots under the notify button(see below) and pick your poison. You can favorite, retweet and reply all within the platform.

Pro-Tip: First time chatting with the author? We recommend offering a ‘thanks’ for the mention/retweet, etc. Open-ended questions or questions relating to what’s in their Twitter profile always help the conversation continue as well.

notify

What Are Your Goals?

Brands need to create an influencer marketing campaign that suits their needs, their community’s needs AND allows them to stay above the social noise. Engaging and responding to tweets are just the tip of the iceberg when it comes to influencer marketing. When developing a campaign, keep in mind your mission, goals and use the S.M.A.R.T. approach when defining your objectives. Our approach? Be authentic. Therefore, before you start engaging, make sure you understand WHAT you’re trying to do.

Need inspo? Forbes has a great list of influencer marketing campaigns here.

Want to get your influencer marketing campaigns underway? Request a Zoomph demo to learn more about how YOU can identify and rank your influencers using Zoomph

Topics:
WP_Term Object ( [term_id] => 725 [name] => Digital Marketing and Strategy [slug] => digital-marketing-strategy [term_group] => 0 [term_taxonomy_id] => 726 [taxonomy] => roles [description] => Make an impact with your brand story by gaining a deep understanding of your audiences and using intelligent social analytics to guide strategic marketing decisions. [parent] => 0 [count] => 58 [filter] => raw [object_id] => 7494 )
Digital Marketing & Strategy
WP_Term Object ( [term_id] => 728 [name] => Social Media Monitoring Resources [slug] => social-media-monitoring-resources [term_group] => 0 [term_taxonomy_id] => 729 [taxonomy] => capabilities [description] => A collection of advice on how social monitoring can help you spot trends and keep tabs on your competition. [parent] => 0 [count] => 44 [filter] => raw [object_id] => 7494 )
Monitoring & Tracking
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 47 [filter] => raw [object_id] => 7494 )
How-to

Subscribe to Zoomph's Newsletter

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness of our fellow data geeks… Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a number of companies with similar,… Read More

All Posts