8 Digital Marketing Buzzwords You Shouldn’t Ignore in 2016March 10, 2016
Each new year brings new platforms, tools, and terms that digital marketers soak up to keep their work fresh and relevant. But since new developments are constantly emerging, it’s hard for social media lovers to stay up-to-date with all the new lingo. Lucky for you—we’ve got you covered on this year’s hottest digital marketing buzzwords!
1. Growth Hacking
Today’s savvy marketers will always be pursuing short-window opportunities to elevate their brands. With growth hacking, marketers will leverage micro-campaigns to generate quicker results than a few large campaigns would. These smaller campaigns allow brands to be more focused in their messaging towards their target audience. But growth hacking requires smart, sometimes on-the-fly decisions and the right tools to run successful, small campaigns. These tools can range from social media trackers to benchmark metrics for the industry.
2. Influencer Marketing
Influencer marketing is a marketing strategy in which brands reach out to individuals who are influential in their industry or in a certain topic of conversation to help promote their brands. Influencer marketing continues to take off because of how powerful and effective it has been for brands. According to Nielsen, 92% of consumers believe recommendations from friends and family over any form of advertising. Imagine Michael Jordan vouching for XYZ Sneaker Company? You could expect XYZ to see an increase of web traffic and sales because consumers think so highly of Michael Jordan.
Interested in this marketing tactic and want to find your influencers? Our influencer ranking algorithm, ZPoints, will help you find yours in real time.
3. NOW Data
Big Data is great and all, but wouldn’t it be more powerful to have data that’s relevant and actionable? NOW Data refers to current and applicable data that can help brands make smart, fast, and powerful marketing and social media decisions. Utilizing a real-time social media listening platform like Zoomph can help you act fast on your brand’s NOW data.
This term refers to a pricing strategy in which a company offers a product or service for free. A Freemium plan gives consumers a sneak peek into your product – making them want to see more, and thus giving your sales team an opportunity to convert those prospects!
5. Social Selling
Social Selling has become quite the talked-about topic! This sales process utilizes any or all social networking platforms, but is mostly prevalent on LinkedIn and Twitter. This method can be extremely powerful and effective, but only if it’s done the right way.
How well do you really know your audience? Imagine knowing what their favorite restaurant is, or if they’re a Starbucks or Dunkin’ Donuts drinker. If you’re thinking that this is irrelevant, think again! Connecting with your audience on common interests will build rapport and make them swoon over your brand and your interest in them as individuals (You might even be able to woo them with a gift card to their favorite store.)
It’s no surprise that Snapchat has been rapidly growing since its debut in 2011. At the beginning of this month, Snapchat officially caught up with its long-time competitor Facebook with 8 billion daily video views, according to Fortune. And, of course, with every major platform comes a unique lingo. A “Snap” is known as any picture or video message that you send or receive on the platform. Personally, I’ve been hearing this abbreviation used more often than the full term, “Snapchat,” so it’s definitely catching on!
User Generated Content, a.k.a. UGC, has been a hot topic for a while, but it’s not a trend that will be fading any time soon. Showcasing your audience’s content on your website or social accounts is a great way to drive traffic to your website and to create the foundation of your online community.