5 Kick @$$ Instagram Apps To Expand Your BrandApril 28, 2014
Some people think Instagram doesn’t require a social media strategy. But we’re not going to talk about these people, because, frankly, they’re silly. Instead we’re posting to the people who recognize that 20 BILLION photos have already been shared across Instagram—and that leads to business opportunities and social media engagement.
So to reward you Instagram and social media marketing pioneers, here’s a gift: the 5 best apps out there that will kick your brand into Instagram rock-star status:
Ever feel like Instagram’s filters are kind of limited? Us too. But with Camera+ (tagline: the ultimate photo app), you get access to hundreds of new filters and easy-to-use custom edit features. Even better: you no longer have to be a professional photographer to capture real-time events or areas with low lighting. Camera+ makes pictures that always pop with its ‘Clarity’ feature.
The more the merrier, right? We love PicFrame because it allows you to Instagram multiple photos in one. The app’s ability to create customized frames also gives a more “professional” feel that doesn’t step outside the bounds of organic, genuine experiences (i.e., not photo shopped). When you can create a collage out of 14 pictures, your social media marketing efforts can transform simple photos into stories.
3. VSCO Cam
VSCO Cam is an ‘old-school’ photographer’s dream. Allowing you to edit basic elements such as the temperature, exposure, contrast, cropping, and rotation of each picture you take, VSCO blends the digital experience with the professionalism of a dark room. BONUS: VSCO Cam comes with additional filters and even allows for quick sharing across multiple social networks.
With Instagram alone, it’s portrait layout or nothing. This means that a lot of times, our favorite photos might not be “Instagram-ready.” But the name Squaready says it all. This app makes your landscape photos—or if you’re an adventurer, even a panoramic—Instagram square-ready. Squaready also lets you add a background color for you to create a customized look, tailored to your brand.
With PicLab, you get a smorgasbord of choices. Offering a collection of over 100 shapes, borders, overlays, and textures, PicLab adds extra flair that draws attention to your photos. For social media marketers on-the-go, fear not: this app is super user-friendly and has high-usability. With a few touches of your finger, you can easily re-size and rotate your photo, while simultaneously adjusting the opacity of the text overlay. PicLab even lets you add marketing content or your brand’s specific #hashtag to amplify that social media engagement with followers.
So there you have it: 5 free or low-cost apps that make it easier to grow brand loyalty across Instagram. With just a little bit of research and the right social media marketing approach, you no longer need a design degree to create and display photos like a professional. Now get tapping!