3 Ways to Make Your Business’s Blog Stand OutFebruary 20, 2014
There’s no denying it—blogging isn’t going anywhere. In fact, blogging has grown to be a regular part of the content we digest today. For businesses, a blog has become a vital tool for improving a company’s SEO standing, attracting people’s attention, and cultivating a coherent, memorable brand message. It even empowers small businesses to generate 126% more leads than those who don’t blog—meaning an active blog is a necessity, not just a luxury.
But before you can reap all the benefits of a high-traffic blog, people have to want to read it first. To get started, follow our tips to cultivate the type of blog content that attracts interested, relevant audiences:
Educate Your Audience
Like we said earlier: there’s a lot of blog content out there. So how can you make it worthwhile for readers to spend time on your blog? If you’re a business, your blog should steer clear of the fluffy stuff—leave that to TMZ—and instead try to provide helpful, instructive information that’s relevant to your field. You’re the experts, so if you have a story to tell, it should be about something you know.
Today, information comes and goes too fast to not be in-tune with trends. That’s why it’s important to keep your blog sharp and professional by highlighting the most cutting-edge and industry-specific information. But be warned: for some industries, information can move so fast, that even waiting a week to publish a topical blog can be too late. Make sure your content strategy is agile enough to keep up with the conversation.
Do More than Advertise
When people visit a blog, even one for a business, they don’t want a sales pitch. They want what we described in tip #1: to be educated or informed. If you turn your blog into a transparent commercial for your product, you can bet your audience will see right through it. However, by establishing yourself as a thought-leader, you can make potential customers more inclined to trust your brand. Essentially, a blog lets you market yourself without a single brand mention. Pretty neat, huh?
Because of its effectiveness and low cost to produce, content marketing through blogging is a unique, powerful opportunity. And, if you develop the right content approach, you’ll be able to add “expert blogger” to your resume in no time.