3 Surefire Ways To Tell If You Suck At TweetingMarch 07, 2014
Almost every person and business has a unique ‘voice’ that has been cultivated over Twitter. But, unfortunately, some voices are—how do I say this delicately—not so great. Even social media marketing experts can face this challenge of sending Tweets out into the Twitter-verse, only to get zero response back.
If you’re not seeing social media engagement, then chances are, you might suck at Tweeting. There, I said it! And even though there are multiple factors that can contribute (such as the time of day when you Tweet), the main culprit is probably your content.
So here’s a few tips to see if your social media marketing is a little off kilter. After all, you’re clever, funny, and interesting. What you have to say is important, dang it!
If You Pull the “All About Me”
No one wants to go out on a date with someone who can’t stop talking about themselves. It doesn’t take a social media analytics professional to know that if you repetitively twist the conversation to talk about your brand, your engagement numbers are going to drop. Instead, start contributing to conversations with content that’s not meant to only sell. In this way, you’ll start becoming a part of the Twitter community and social media trends that attract engagement.
If Carly Simon Would Want to Write A Song About You
Vanity is not an attractive feature to grow brand loyalty. While Retweets can be an effective way to show captivating material to your followers, some businesses only use this feature to highlight flattering compliments from fans. This is what I personally call ‘stale content’ because it doesn’t excite or educate your audience. Pew Research shows that people who talk about brands have minimal interaction with those outside their ‘brand cluster’, so keep the boasting to minimum and Retweet to educate, inform, or entertain.
If No One Can See What You’re Writing
This is the simplest rule of all: don’t begin a Tweet with another user’s handle. When this happens it’s called a Muted Tweet, and it prevents anybody who doesn’t follow both of you (yourself and the user you’re tweeting about) from seeing your content. Want a Pro Tip? Just add a period before the handle for a quick fix that will ‘un-mute’ your Tweet.
Even if you find that you’re a culprit of all of the above (I’m not judging! I know you mean well), restructuring your Twitter approach will make a world of difference. By engaging and being a real part of conversations, you’ll start seeing the social media engagement numbers you deserve.