Blog / 3 Novel Ways to Use Social Media Outside of Marketing Topics  

3 Novel Ways to Use Social Media Outside of Marketing

Bright and early on Saturday morning, 25+ George Mason University students attended a day-long usabilathon hosted by Zoomph, and sponsored by MetroStar Systems, GMU, Wedding Wire, Geico, and others.

While staying well-caffeinated by countless cups of coffee and soda, participants hacked on social good and commercial projects using Zoomph’s social media data.

Participants presented novel ideas that gave us a peek at the exciting future that lies ahead for social media analytics. Below are top 3 ideas that transpired from the usabilathon – all of which stretch social media to its greatest potential.
 

1. Emergency and Disaster Relief

Today, social media is often the crowded birthplace of complaints—and distress calls. Respondents of emergencies and natural disasters can easily (and immediately) tap into the emotions of whole communities with social intelligence.

By monitoring sentiment, trending topics, and volume of chatter at specific locations, respondents can pinpoint the cause and effect of an emergency– as well as gather clues on the urgency of a situation.

geolocation_social_media

Smart monitoring platforms like Zoomph can weed out hyperbolic posts that confuse complaints with legitimate distress calls by ranking the reliability of an author and/or the persistency of posts that are similar to one another.

By integrating social media into a real-time alert system, respondents can both locate and send immediate aid to victims, while monitoring the sufficiency of the relief they provide via geo-tagged sentiment, reactions tracking, and before/after comparison reports.

Read More: how American Red Cross is reaching over 18 mil. people annually & amplifying their mission with social media.

 

2. Political Outreach

The most digital-savvy politicians may be some of the most fabled, yet controversial figures in the public spotlight (Donald…). But more than just offering a way to gain political advantage, the digital age provides a never-before-seen opportunity for campaign analysts to understand groups outside of the mainstream.

The theory is that many who are disconnected from the traditional voting process still take to social media to voice their opinions. The challenge, however, is weeding through the loud, often-polarizing noise online for actionable insight.

Read Also: how social media is becoming more accurate than polls in predicting election outcomes.

One of our usabilathon groups organized data into a controlled, thought-provoking social space whereby analysts can amass social media reactions and sort through them via impact, event, demographics, political affiliation, location, and/or sentiment.

With social data, analysts can also gain ground-level understanding of a constituent’s interests and associations outside of politics. The hope is that such intelligence will help our politicians speak more accurately for their constituents’ needs—not simply to them.
 

3. Crowd Control & Security Operations

Social media may be the “golden ticket” to identifying real-time threats to security and/or entertainment.

Already, a number of criminals have been caught by posting threats or incriminating evidence on sites like YouTube or Facebook. But whether you be an officer of the local police force, a facilities manager, or a securities manager at an event, social intelligence can make monitoring crowds efficient and inexpensive.

For example, a well-sketched keyword(s) tracker laid atop a geofenced search feed can help paint a dynamic “current state of affairs” of large, social crowds.

Moreover, emoji tracking can unearth subtler (but equally contagious) sentiments expressed through image rather than text.

emoji 2

Using specific and carefully-tracked social data, crowd-control officers can roll up daily reports and judiciously allocate resources to fix any ongoing or immediate concerns.




Contact our team to learn more about Zoomph & how to use social media analytics  to support your mission.




 

Topics:
WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 66 [filter] => raw [object_id] => 10986 )
Analytics & Insights
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 37 [filter] => raw [object_id] => 10986 )
Zoomph Product Updates
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 47 [filter] => raw [object_id] => 10986 )
How-to

Subscribe to Zoomph's Newsletter

Top 15 Influencers on Twitter by Industry—February Recap

March 07, 2017

On Twitter alone, your brand now competes with 7,534 tweets each second, shrinking your opportunity to be discovered on a day-to-day basis. But a select number of brands have managed to carve out strong identities,… Read More

ZIndex: A Social Media Index for Staying Ahead of Industry Trends

March 04, 2017

It's impossible to win without knowing what you're up against. And in today's always-on, on-demand age, the race to get in front of our customers is especially vicious, making it ever-more important for us to… Read More

What Is Social Identity Data?

February 27, 2017

For starters, it’s a term that our team uses a lot. It’s what we’ve identified as the wave of the future, not by our own creativity, but by the witness of our fellow data geeks… Read More

How to Bring the “Custom” Back to Customer Experience Using Social Media

February 10, 2017

Across every industry, and in every space, there are countless companies jockeying for the same consumers. When it comes to researching products and services, buyers will often come across a number of companies with similar,… Read More

All Posts