3 Pro-Tips to Help You Find Your ‘Mark’ with Social Media Analytics.March 25, 2015
Measuring your social media marketing can be challenging. So many numbers, rates and percentages to share, but each have very broad interpretations. Sure, your post reached 1.1 million people. But what does that MEAN?
With deep analytics like audience demographic breakdown, campaign comparison and geo-playback. you’ll be able to take the guesswork out of your social media marketing. Use these tools to pinpoint the right people, conversations, and, determine WHERE you’re making a marketing impact. If 89% of marketers are STILL trying to discover the most effective social media tactics, the need for better insight is there. Let these tools power your future strategies.
Take a look at what our social guru and CSO, Amir, has to say regarding these powerful features. They’re so powerful, we needed a 3-part series. Are you ready to take your social media marketing to the next level? Let Amir guide you.
Use geo-playback to see the sentiment of what you care about on a map in real-time. Llama drama? See how the country reacted and how you should focus your messaging. WATCH NOW:
2/3 Campaign Comparison
This features empowers you to analyze up to four campaigns at once, for. The Activity Over Time Graph gives you an instant snapshot of which tactics are bringing in the best results. WATCH NOW:
1/3 Audience Demographic Breakdown
Discover WHO your audience is. This feature breaks down the gender, ethnicity, and generation of your audience. Can you say ‘Holy Guacamole’? Because that ish is powerful. Use this tool to discover whether your messages are resonating, and adjust your marketing to opportunities in the right communities. WATCH NOW:
Want to learn more? We don’t blame you! Tweet us @Zoomph with your questions and we’ll be oh so happy to help you out.