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2013 NFL draft projections: The top 3 most buzzed about draft picks on social media

As we mentioned in our last post, there are multiple ways NFL teams can use social media to aide their draft picks. The more information a team has about its future players, the smoother a transition it will be for everyone involved. Two of the major things teams consider are how a player interacts with their fan base, and the influence they’ve gained in the conversation through engagement with influential users.

We’ve been monitoring the social conversation of the draft since it began, and it was easy to see who rose to the top of the conversation with our social media ranking system, ZPoints.

Yesterday, as we followed the first 32 draft picks, we collected more than 285,000 tweets that mentioned the players’ names and/or Twitter handles to determine the top 3 most buzzed about players and aggregated more than 463,000 influencer ZPoints between the top 10 pick conversations alone.

NFL-Draft-Print-infographic-rev3

What we found might surprise you: Eric Fisher—the number 1 draft pick—was not the most buzzed about player. Why not? Take a look at the breakdown of our list of most buzzed about players to see more:

  1. Player: EJ Manuel
    • Tweets: 49,319
    • Most influential tweet (1,115 ZPoints): “EJ Manuel is a gamble you cannot afford to make if you’re the Bills. Worst non-Raiders pick I can remember in years” – @McShay13 #BUFPick” from @SportsCenter
    • Comment: EJ Manuel was not even in the top-10 prospect list by Mike Mayock, a prominent NFL network analyst. He was predicted to picked 41st overall (in round 2).
  2. Player: Dion Jordan
    • Tweets: 40,698
    • Most influential tweet (2,152 ZPoints): “Raiders trade No. 3 pick to Dolphins, who take Oregon LB Dion Jordan. http://t.co/9SjgZK5tAq” from @CNNbrk
    • Comment: Dion Jordan was anticipated to be picked 5th, rather than 3rd. The trade up between the Raiders and the Dolphins was the main focus of the tweet.
  3. Player: Tavon Austin
    • Tweets: 37,377
    • Most influential tweet (520 ZPoints): “RT @NFL_ATL: Tavon Austin in the top 10: Sign of a new NFL era http://t.co/HpJemDkuNn” from @NFL
    • Comment: Another example of someone who was picked slightly earlier than expected, perhaps because several teams were contending for him.

After the smoke clears, we’ll be taking a deeper dive into the data and bringing you more insight into the social media conversation during the 2013 NFL draft.

 

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