Audience Sentiment Analysis

Track Sentiment Around Your Campaigns

Use sentiment analysis to understand what’s resonating with your audience.

Identify trends. Track sentiment around keywords, hashtags, and emojis mentioned with your industry.

Find geo hotspots. Monitor global, regional, or local sentiment.

Track influence. Identify top performing content and influencers with ZPoints®, Zoomph’s proprietary influencer ranking algorithm. Measure the influence of your campaign.

Benchmark and improve. Decode ongoing sentiment around your brand. Learn what resonates and improve your messaging.