True Detective: Uncovering the Social Media StatisticsAugust 11, 2015
True Detective is an American crime drama television series created and written by Nic Pizzolatto. The series, broadcast by HBO, is designed as an anthology, where each season is structured as a self-contained narrative employing a new cast after each season. The season 2 finale had hearts racing, minds blown AND an ending that left many viewes saying “What the H***?”.
Naturally, Twitter was ablaze with reactions. Let’s take a look at the social data we uncovered at the scene (see what we did there?) You may be surprised at the TYPE of audience most engaged with the show. Make sure to let us know what you think of the stats on Twitter @Zoomph.
Social Impressions: 137.9 Million!!
- That’s A LOT of impressions. In case you are wondering, social impressions measure the number of times social media content was viewed. For example, if a Tweet is viewed by 3 people 2 times you have 6 social impressions. Impressions are different than reach, which is the number of unique people who viewed the social content.
Social Media Demographics:
In real-time, we broke down the gender, background and age group of audiences involved in the social conversations surrounding the finale. Let’s take a look:
- 68% of the social conversation was male and 32% female
Ethnicity: based on Zoomph, SSA and Census Data:
- 71% White
- 9% Black
- 6% Asian
- 14% Hispanic
Generation: This is the generation breakdown of the social authors talking about the finale:
- 52% Millennial
- 28% Gen-X
- 12% Baby Boomers
- 8% Gen-Z
These are the top hashtags and @handles used during the finale. Did you use any of these in your tweets while participating in the conversation?
Top 5 Hashtags:
Top 5 Handles:
A social media summary would NOT be complete without a list of the TOP influential tweets, as measured by ZPoints®. Here are the top 4 most influential tweets from the finale.
1. Big Cat aka @BarstoolBigCay really hit the nail on the head with this one. Amirite? Pretty much the entire twitter-verse agreed. Reaching 100 ZPoints® is no east feat. But, I guess when you ask the right questions at the right time, the audience will respond. Proof once again, engagement is key!
2. Coming in at #2 is the @IGN tweet. The finale may not have been a crowd pleaser, but it certainly was a shocker! From the engagement, this tweet scored 87 ZPoints®.
3. The question many people were asking got this tweet to #3 from @VanityFair. And they made a really great point that viewers responded. Engaging enough times to score a 74 in ZPoints®.
4. Confusion. Pretty much sums up the sentiment from the finale. This @MichaelJTiberi tweet says it all – and clearly the Twitters agree. 67 ZPoints® put this tweet at #4.
Want to uncover your own social media statistics? The Zoomph platform provides an end-to-end solution to ignite your content, your marketing and your business from start to finish in real-time. Interested in using Zoomph for your own social media listening? Sign up for a demo and make sure to follow Zoomph on Twitter for nerf-gun battles @Zoomph.