Blog / Tears and Beer- Twitter Scores During #BRAvsGER Topics  

Tears and Beer- Twitter Scores During #BRAvsGER

The world is still processing the most unexpected turnout in World Cup history. The World Cup semi-final match between Brazil and Germany provoked the most tweeted conversation ever during a 90-minute match with a record-breaking 35.6 million tweets. The previous record was 24.9 million tweets from this past season’s Super Bowl. While the São Paulo stadium erupted with emotion as Brazil fans shed tears of heartache, fans on Twitter joined in globally on the surprising blowout.

Being the social media geeks that we are, we obviously used Zoomph to process the Twitter data however we thought this would be a great opportunity to use our latest Zoomph feature, sentiment analysis.

They say the first goal of any soccer game can determine the mood of the rest of match. Judging by the emotional sentiment we collected, we can attest, not only did the first goal (by Germany) create a spike in negative sentiment; it was the peak in negativity of the conversation, which carried throughout the entire match.

This devastated Brazilian fan was just one of many upset:

Goals 2, 3, 4 and 5 proved stagnant negative defeat on Twitter. As if the game couldn’t be any wilder, Germany put in two more goals in the second half, resulting in an increase of agitated Portuguese tweets. With only extra time on the clock left, Brazil was able to score their first goal at 90’ and diminish the possibility of a shutout. Positive sentiment was reflected as Brazilian fans held on to a glimmer of hope as shown by the increase of positive tweets below.

Infographic

Speaking of positive, Germany’s starting midfielder Mesut Ozil tweeted his sincere thoughts on the game:

Best of Luck to Argentina and Germany this Sunday! #TweetOn

Topics:
WP_Term Object ( [term_id] => 742 [name] => Social Media Search Resources [slug] => social-media-search-resources [term_group] => 0 [term_taxonomy_id] => 743 [taxonomy] => capabilities [description] => A collection of content about how social media search and discovery can help pinpoint key content and influencers for your brand. [parent] => 0 [count] => 35 [filter] => raw )
Search & Discovery
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 141 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Four Distinct Characteristics of Travelers on Twitter

June 19, 2017

As summer yawns awake, social media is busting with activity from summertime travelers. On Twitter alone, 1.8M people express an interest in travel, and more than 812,000 follow one or more of 11 top online… Read More

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged sorely in overall tweets, influencer… Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Some stayed true to their… Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like… Read More

All Posts