Social Media Vocabulary 201February 18, 2014
Most of us know the basics of social media jargon: likes, retweets, hashtags, etc. But with everyone striving to be a social expert, the slightly more involved lingo can still be confusing—especially to new and small businesses trying to create a footprint in the social media landscape.
Sometimes, even we’re guilty of abusing jargon—which is why we’ve provided you with a virtual dictionary of the most important, 200-level social and Zoomph terms that you need to know to master social media:
- Trending—When something is trending, it means that topic or #hashtag is immediately popular (rather than popular from for a while or daily) and being frequently mentioned across the Twitter-verse.
- DM—A DM stands for a ‘direct message’ on Twitter, which is a private message sent to a Twitter user’s inbox (like an email). Use a DM when you don’t want your Twitter message to be public.
- Wall & Timeline—A wall refers to the place on a user’s profile page where you can see all the content attributed to that individual, whether it be their own posts or posts from friends and family. A timeline is the same thing as a wall, but is the more modern, visually cleaned-up version. Both words are often used interchangeably.
- Newsfeed—This can be viewed from your Home page and is a continually updating list of stories, posts, and comments from the people and pages that you follow on Facebook.
- Stream—this is your Home page, similar to a Newsfeed on Twitter. Since Instagram is a social media channel for photos only, your stream is a list of updating pictures and comments from the other Instagram users you follow. Instagram Streams can also include ads.
Zoomph Terms for Social Media Marketing
- Top Influencer— In the world of influencer marketing, not every social media voice is created equal. A top influencer in social media is someone who has demonstrated the ability to impact others people’s social behavior or decision-making—thus being a more strategic individual for a brand to reach out to.
- ZPoints—This is Zoomph’s system of measurement to determine the level of influence across social media content and authors. As a weighted formula, the ZPoints measurement is based on context and engagement, and helps users pinpoint and rank top influencers.
- Influencer Engagement—Influencer engagement is the action of tailoring your business or social media marketing approach to focus on top influencers. Engaging with top influencers has been proven to do more for your business with less time and resources, and serves to improve brand loyalty with the right audiences.
By understanding the language of your consumers, social media can be used as a channel to grow your business and engage more effectively. Now, the words “complicated” and “social media” can be a thing of the past.