Social Media Resolutions: 5 Ways to Improve Social ReachJanuary 02, 2014
Ah, the New Year. Notorious for promises to eat right, hit the gym more, and increase positive action. But as we were reflecting on the year gone past, we realized many were skipping over their resolutions to be more impactful with their online presence. So as you’re making your list of personal do’s and don’ts, don’t forget to add the following pledges to improve your social media marketing tactics in 2014:
1. No more pulling in automated content from other social media sites.
This happens when users write a Facebook post and then copy/paste that same content into a Tweet, or vice versa. While this tactic might seem convenient, it’s can cause more problems than it’s worth. A status that shows up as a tweet could be cut off at 140 characters—and even if it’s not, odds are that it will look out of place. Social media sites are not identical, and your messages should be specifically tailored to the nature of each one in 2014.
2. Add some graphics to your posting diet.
It’s a universal rule that graphics catch more eyes across social media than text alone, so start spicing up your messaging with pictures that drive engagement. Additionally, tweets with hashtags and hyperlinks typically get more retweets than ones without. Don’t leave that content bare!
3. Start recycling… old tweets, that is.
When it comes to social media, Tweets, pictures, and Facebook posts can have an impossibly short shelf life. In 2014, take the “reuse, recycle” approach, and don’t be afraid to repeat the same message with a slightly different caption—particularly if you’re promoting a strong piece of collateral. If something is worth a second glance, give it one! Because more often than not, if you post something just once, it can soon get lost and forgotten.
4. Say goodbye to ‘muted tweets.’
A muted tweet is one that starts with another user’s handle. While it sounds harmless, using this method means that only people who follow both users will see the message in their Twitter feed. As Twitter has grown to over 231 million users in 2013, this tactic is like performing a concert behind locked, soundproof doors. To avoid reducing the size of your audience in this way, simply add a character (such as a period) at the beginning of your tweet. It’s that easy!
5. Exercise caution daily.
Although real-time marketing can have lucrative benefits, businesses should take the pledge to handle controversial or delicate topics with more care in 2014. Just look at the backlash AT&T endured for their self-promoting tweet centered on the 9/11 anniversary. Our advice? When mentioning a topic like this, keep it as respectful and dignified as possible. Remember that real people were impacted by these events, and that your brand must take a backseat to sensitivity.
By keeping these five resolutions, you’ll be able to cultivate increased social media engagement and take your brand’s marketing to the next level. Here’s to a great year!