Blog / Social Media For Newbies Part 4: Specific Lingo/Terms Topics  

Social Media For Newbies Part 4: Specific Lingo/Terms

Here is the tricky and yet most fun part to social media: know the lingo and know the talk. Each platform represents its own language, and it is important to be accustomed to each and be sufficient at each. Here is where you can separate yourself from competitors and truly launch your brand to the next level. This a beginners guide to understanding common social media terms.

 

Connections: This is kind of like the online version of your business network connections. As a LinkedIn user, these are other users you choose to ‘connect’ with. What can you do if you are a connection in someone’s LinkedIn network? You can view their ‘full’ profile instead of only their ‘public’ profile, you can send them a message in private and share updates with them.

Circles: The community groups that can be built by users on Google+.

Meme: (rhymes with dream) A catchphrase or concept that spreads quickly from person to person via the Internet.

Tweets: Short updates or statuses posted on Twitter, limited to 140 characters.

Retweet: The process of a user taking another Twitter user’s tweet and tweeting it themselves. The credit still goes to the original user that tweeted it, but the tweet appears in all the retweeter’s followers’ timeline. This is shortened to ‘RT’ on Twitter.

Widget:  A widget is a mini application that performs a specific function and connects to the Internet.

RSS: (Really Simple Syndication)—a web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with publications without having to browse to their content.

Tag: It’s a phrase or keyword that is added as an association with a blog, website or social network. Much like keywords, these words and phrases represent what the user is discussing online, and associate the discussion/text with relevant words to aid SEO.

Geotagging: The process of adding geographical identification to media, enabling others to know your location when you do so. Commonly found on smart phone apps for social media like Twitter and Facebook.

Hashtag: It is simply a community-driven convention for adding additional context and metadata to tweets. The creation of a hyperlink on Twitter by placing the # sign in front of a word. This is now a hyperlink that once clicked on performs a search of that word within the Twitter, LinkedIn, Instagram, Facebook & Google+.

Pinning: Pinning is how to show that you like content on Pinterest. Once the content is ‘pinned’, it then appears on your own Pinboard.

Social Graph: A visual representation of the different connections that an individual has within a larger social network.

Social Media Optimization (SMO): It’s about making sure all the content you have, have created or have curated is available across the best media and easy to access by your target audience. Check if it can be subscribed to through RSS. Can a user submit it to Digg? If you shared a video, is it possible to take it and embed it on a site?

Do you think we missed any? Comment below and let us know or tweet us your suggestions.

Topics:

Subscribe to Zoomph's Newsletter

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories online. The Washington Redskins have… Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day out of sheer frustration he… Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn't be complete without a cold glass of Coke--or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling down on their summer social… Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation for the next two years,… Read More

All Posts