Blog / Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study) Topics  

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like we can run the table.”

In true fairytale fashion, the Packers made a comeback and produced their eighth consecutive playoff berth and fifth NFC North championship in the last six years.

The Challenge

The Packers needed a quick but high-end solution to engage fans in the wake of their victory, and to maximize a real-time moment to drive traffic to their digital properties.

The Solution

The Packers worked with Zoomph to leverage its then-beta Microsite Builder and publish an immersive site chronicling the team’s 2016 journey. The “Resiliency Reigns” microsite recounts the season’s highs and lows via stunning visuals, playback reels, and authentic social media content.


Green Bay Packers Microsite
Packers Microsite
Resiliency Reigns Social Microsite
Packers Social Media Microsite
View live microsite

 
By promoting their microsite across their main website and social channels, the team earned over 11.5k likes, 800+ retweets and shares, and hundreds of comments from delighted fans.
 

 

A Do-It-Yourself Builder That Doesn’t Require Coding

Zoomph has since released Microsite Builder for all users to enjoy. The builder enables you to tailor-make sites in minutes to support your digital campaigns and long-form content.

It leverages a modern CMS that can host social media and various types of multimedia, while providing dynamic drag-and-drop sections that require zero coding.

Most recently, the Washington Redskins created their sleek Draft Day microsite on Zoomph. The site introduces the team’s 2017 draft picks, and uses out-of-the-box parallax scrolling and social media widgets to create a dynamic viewing experience.

The Miami Dolphins also published a tribute to former left tackle Branden Albert in near real time with Microsite Builder.

Want to get started with your own microsite? Schedule a demo now, or contact us about gaining access!

 

Topics:
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 51 [filter] => raw )
Activation & Engagement

Subscribe to Zoomph's Newsletter

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories online. The Washington Redskins have… Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day out of sheer frustration he… Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn't be complete without a cold glass of Coke--or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling down on their summer social… Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation for the next two years,… Read More

All Posts