Blog / Joke’s On Them: Shutdown Causes Social Media Stir Topics  

Joke’s On Them: Shutdown Causes Social Media Stir

Across the nation, the recent government shutdown has captured everyone’s attention. That goes double here in Washington D.C., where residents breathlessly await every new piece of news. And as the first official shutdown to take place during the social media era, this stoppage has become a fascinating source of sociological analysis.

Naturally, topics such as #Shutdown, or other variations thereof, have been trending on Twitter since Monday. Zoomph has been monitoring social media activity on Facebook, Twitter, and Instagram to isolate the most influential content, and the results have been telling.

 

Surprisingly, the content receiving the most engagement and interaction has actually side-stepped traditional news and information sharing. Instead, social media users are more frequently segueing the government shutdown topic into memes, jokes, and other sorts of irreverent posts. It isn’t until one scrolls much lower on the list of top influencers that news sources with more serious articles appear. So what does this mean? Is the government shutdown really not as serious as we thought?

The answer to that question is ‘no’, and it relates to context. Clearly, the shutdown has had a vast and negative impact across the country, causing individuals to let off some steam with levity. Nothing underscores that fact more than Monday’s trending Twitter topic of #ShutdownPickUpLines:

 

Even individuals directly impacted by the shutdown are getting in on the social media spree. Rather than showing off food creations or pets, many Instagram photos now display the furlough letters ordering their recipients to stay home . 

These types of responses are a perfect example of how adversity causes people to seek out the company and connections of others even more than usual. And it’s not lost on us that this phenomenon would have been impossible to measure before the advent of social media. Now, every major national event can—and will be—documented online, for better and for worse. What we do with that information is up to us. 

Image: Flickr

 

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 141 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged sorely in overall tweets, influencer… Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Some stayed true to their… Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like… Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, micro-influencers have a smaller number… Read More

All Posts